About Us
We understand that when you chose Riton as your optics provider you are trusting us with your purchase and we want you to be able to get to know us.
WE ARE RITON
“Riton was built out of the belief that a person’s hard-earned dollar should buy quality optics and the best service at every price point.”
Born In The Heart Of The Wild West
Straight out of Tucson, Arizona, Riton Optics was founded in 2013 by a Law Enforcement and Military Veteran, Brady Speth, and his wife, Carrie Speth. In designing this Veteran and family owned business, the goal was to bring quality and affordability to the optics industry with the greatest focus being you: the customer and end user.
In the initial years of the business, the focus was on market research, design and testing to ensure the Riton optics line could meet all demands of the end user. With a staff of avid shooters and hunters, the product line originates through practical, real world applications providing you with the quality and functionality needed in a variety of applications. The optics are then put through a series of tests by internal experts, as well as Tier One military personnel, law enforcement officers, competitive shooters and hunters all around the world. Riton has continued to grow their product line and market share each year through the continual development of new product requested by you.
You Will See the Difference
At Riton we have an unwavering passion for offering high quality optics at the industry’s most competitive prices and matched by incredible service. With each and every order we strive to surpass your expectations. From your first look through our Riton High Density glass to your interaction with our customer service team in Tucson, Arizona, we are confident that you will appreciate the quality of our service and products.
You will see the difference in everything we do because we are different, and we developed this company to be exactly that so that you, the consumer, get everything you deserve.
The Riton Promise Contact UsKey Players
We have made Riton different because we believe consumers deserve better.
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Brady Speth
Founder and CEOBrady Speth
Founder and CEO“The question isn’t who is going to let me, it’s who is going to stop me.”
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Carrie Speth
Founder and COOCarrie Speth
Founder and COO“To find yourself, think for yourself”
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John Piscione
Vice President of SalesJohn Piscione
Vice President of Sales"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Albert Schweitzer
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Todd Neice
National Director of SalesTodd Neice
National Director of Sales"Don't be afraid to give up the good to go for the great." - John D. Rockefeller
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Calley Carpenter
Director of MarketingCalley Carpenter
Director of Marketing“Creative ideas flourish best in a shop which preserves some spirit of fun.” - Leo Burnett
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Tony Tarantino
Marketing ManagerTony Tarantino
Marketing Manager"If you really look closely, most overnight successes took a long time."- Steve Jobs
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Jerimiah Alexander
Director of Product DevelopmentJerimiah Alexander
Director of Product Development“Most folks are about as happy as they make up their minds to be” - Abraham Lincoln
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Chris Klok
Content CreatorChris Klok
Content Creator"I believe that the most meaningful connections with ourselves and others happen when we step outside our comfort zones. So I Seek Discomfort."
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Eric Hickman
Brand ManagerEric Hickman
Brand Manager“Out of every one hundred men, ten shouldn’t even be there, eighty are just targets, nine are the real fighters, and we are lucky to have them, for they make the battle. Ah, but the one, one is a warrior, and he will bring the others back.” -Heraclitus
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Emily Phillippi
Digital Marketing ManagerEmily Phillippi
Digital Marketing Manager"The only way to make sense out of change is to plunge into it, move with it, and join the dance." -Alan Watts
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Dave Franklin
Director of OperationsDave Franklin
Director of Operations“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.” -Theodore Roosevelt
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Lydia Rogers
Operations ManagerLydia Rogers
Operations Manager"Be kind, work hard, stay humble, smile often, stay loyal, be honest, never stop learning, love always."
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Luna
Senior Security OfficerLuna
Senior Security Officer"Ruff, ruff, grrrrr" - Luna
SERVICE, VALUE & QUALITY
THE RITON PROMISE
Quality, Value and Service are at the core of everything we do at Riton, and we will work hard everyday to surpass your expectations. View The Riton Promise.
