The All New

3 Tactix PRD

The All New 3 Tactix PRD Is Ready For Action

September 10, 2019 by Wernich Kay in News Stories

Veteran owned optics company, Riton Optics, is proud to announce the release of their first pistol red dot optic, the 3 Tactix PRD. This new product release further diversifies the Riton product line which currently features riflescopes, red dots, binoculars and accessories.

Being engineered and tested at the Riton headquarters in Tucson, AZ, the goal was to create a high-quality product that can withstand the most rugged applications, while also providing an optic with the highest level of functionality and ease of use. Riton Optics, once again, hit the mark with the new 3 Tactix PRD.

The 3 Tactix PRD features an ultra-precise 3 MOA dot making it ideal for both pistol and modern sporting rifle use. Made from 6061 T6 aircraft grade aluminum and fully multi-coated, HD lenses, this optic is also waterproof and shockproof up to 800Gs of impact.

In contrast to other pistol red dots on the market, the 3 Tactix PRD incorporates a top loaded battery feature. This simple but effective design allows the user to replace the battery without having to remove the optic from the firearm, saving the end user from re-zeroing with each battery change. The pistol red dot utilizes one CR2032 allowing for an incredible battery life of over 40,000 hours with 6 levels of brightness and an auto shut off after four hours.

Riton’s Business Development Manager, Jerimiah Alexander explained:

At Riton we are always trying to find ways to create the best optics for our customers. When designing the 3 Tactix PRD we identified the issues with current products, integrated solutions and then built a high-quality product at a super competitive price.

All 3 Tactix PRDs come standard with one picatinny base plate, a protective cover, lens cloth, and a hex wrench, and retails at $299.99. As are all Riton Optics, the 3 Tactix PRD is backed by the company’s unbeatable, unlimited lifetime warranty: The Riton Promise Warranty, which includes no proof of purchase, no registration and rapid new product replacement.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit



We Are Riton – Brand Story Video Release

July 10, 2019 by Wernich Kay in News Stories


As a newer brand in a crowded industry, we’ve heard all the questions. “What makes Riton different? Why should I buy your product? What is Riton Optics? How long will you be around though? What does your warranty really cover?”

We understand these questions, because just like you, we are consumers in this industry. We would like to tell you a little bit about who we are, and to do this we will also tell you who we are not.

  • We are NOT a “fly-by-night” company. We ARE a company founded by a Military and Law Enforcement Veteran family, and we ARE committed to continual growth without sacrificing the core values of our business.
  • We are NOT a team of corporate staff members that is naïve to the many wonders of the great outdoors. We ARE a team of military and law enforcement families, hunters, competitive shooters, and outdoor enthusiasts who wholeheartedly believe in the Second Amendment.
  • We are NOT “just another scope company”. Riton was built to stand apart from the others in value, in quality and in service. From our high investment into research, design, engineering and development of each optic, to our dual inspection process in Tucson, Arizona, we ARE building optics to meet your needs at the industry’s most competitive price points.
  • We are NOT the company that claims to be there for you and then abandons you with outsourced customer service and long turnaround times. We ARE dedicated to providing you the service we would expect as consumers in this industry; this includes personalized customer service and an industry-leading warranty that promises a new product replacement within 48 business hours.
  • We are NOT a “budget” scope. Riton has pioneered a new supply chain process to provide you with high-quality material, hand-sourced components and precision assemblies at some of the industry’s most competitive prices. We ARE the best value in optics, always giving you the quality and service you need to accomplish your mission.

While we want to give you an opportunity to know who we are, we also believe in the old adage that “actions speak louder than words”. To this, we invite you to experience the Riton Promise –  give us a call, send us a message, come see us at a show, check out our optics at a local store,  contact one of our many ProStaff members, leave us a comment on social media, or visit with any one of our team members, and SEE THE DIFFERENCE.


“When I was a kid growing up in Montana, we hunted to put dinner on our table. The quality tools needed to do that were not always affordable for us.

The creation of Riton and the core of the company is based on that very passion to provide people with the quality they need and the service they deserve at a price they can afford.”

Brady Speth, Founder and CEO