Introducing the Riton Optics all new 2020 Product Line: A Better Way to Buy

January 4, 2020 by Calley Carpenter

Tucson, Arizona (January 4, 2020)– For the past five years, Riton Optics has been focused on providing consumers with high quality optics and unmatched service at the industry’s most competitive prices. From their home base in Tucson, Arizona, this optics company has become the industry’s fastest growing optics company by standing out from the competition in quality, value and service.

All new for 2020, Riton Optics is introducing a new line of products complete with proprietary, high performance reticles and enhanced features. In support of their core service values, Riton will continue covering the new line with their renowned industry leading warranty: The Riton Promise Warranty, which guarantees an unlimited, lifetime warranty with new product replacement within 48 business hours of the return.

With customer service at the core of their mission, the new Riton Optics product line incorporates an intuitive buying guide within the product naming. The product naming is designed to guide the consumer and make the selection process easier by designating two features: price and application.

Riton Optics Application Designation
The Riton Optics Application Series designates optics by their most common usage. The application designator provides consumers with an easy way to match their needs with the correct optic, as each optic in the series is designed with features and reticles for the specific application.

Primal Series
The Riton Optics Primal Series includes a full line of HUNTING optics. From lightweight scopes with capped, zero resettable turrets to magnesium alloy HD binoculars, the Primal Series optics are reliable for superior performance and durable to endure the toughest environments.

Conquer Series
The Riton Optics Conquer Series is for shooters seeking ultimate precision to conquer any distance or competition. With maximum magnifications ranging from 15 to 32 power, the Conquer optics are built for PRECISION LONG DISTANCE shooting.

Tactix Series
The Riton Optics Tactix Series features red dots and low power variable scopes to fulfill TACTICAL applications. The Tactix Series is optimal for short range shooting and tactical weapons platforms, providing high performance, compact optics.

Riton Optics Price Designation
Beyond the application designation, Riton has also modified the product naming to include an intuitive price point designation. From the price conscious X1 level to the high performance X7 level, Riton carries the best value optics in each level, providing options at every price point to suit each consumer’s budget.

X1 Level – $
X3 Level – $$
X5 Level – $$$
X7 Level – $$$$

With an intuitive product naming guide unlike any other and a full range of new high-performance optics, Riton Optics is taking the market by storm for 2020. Behind the incredible new product line, Riton Optics is truly making an impact with their continued, uncompromised commitment to providing the best service.

According to John Piscione, the Senior Vice President of Sales at Riton Optics, “Riton is a customer-centric brand to the core, and we continually focus on exceeding customer expectations with our products and service. The new 2020 line was fully developed from the customer input we’ve received, enabling us to provide exactly what customers need and service they deserve.”

About Riton Optics
Founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit

Tony Tarantino
Marketing Manager
Riton Optics
1-855-397-4866 ext. 813