SHOT Show Happy Hour

Riton Optics SHOT Show Happy Hour

January 15, 2022 by Emily Phillippi in News Stories

Tucson, AZ (14 January 2022) – Riton is excited to host “Riton Time Happy Hour” at our SHOT Show booth #72219 in the new Caesars Forum on Wednesday, January 19th from 2pm – 4pm.

Come have a beer, look at Riton’s new 2022 products and meet the Riton team.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics to Attend 2022 SHOT Show

January 13, 2022 by Emily Phillippi in News Stories

Tucson, AZ (13 January 2022)- Riton Optics is excited to participate in this year’s Shooting Hunting Outdoor Trade (SHOT) Show 2022 in Las Vegas at Caesars Forum from January 18-22. The Riton Optics booth #72219 will feature our Riton team members as well as our 2022 product line.

John Piscione, Vice President of Sales, says “SHOT Show is an opportunity for the Riton team to connect with our distributors and dealers. The team is excited to bring our 2022 products to Las Vegas this year.”

“SHOT show has always been one of the biggest shows of the year. I’m continuously blown away seeing all the upgrades, new gear, and gadgets. I’m excited to show the industry what our team has been working on” stated Jerimiah Alexander, Riton Director of Product Development.

Riton Optics has participated in SHOT Show for the past four years and we’re excited bring our best to Las Vegas again. Come visit booth #72219 to view Riton’s products and team. 

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics Launches 2022 Primal Riflescopes

January 11, 2022 by Emily Phillippi in News Stories

Tucson, AZ (11 January 2022)- Riton Optics is proud to introduce new additions to the 2022 Primal Line.

Riton Optics first introduced the Primal Line in 2020. Designed for the hunter, these scopes offer precision, adaptability in all environments, and affordability. After receiving great consumer feedback, Riton is adding three new scopes to its Primal Line. New for 2022, the Primal Series includes the following optics:

As the world’s only Military and Law Enforcement Veteran Owned optics company, Riton’s foundations were rooted in the tactical market, but Riton founder and CEO, Brady Speth, discovered his true beginning in the outdoors as a young hunter.

Brady Speth, Founder and CEO remembers, “Growing up in a family of seven, we hunted to put food on the table and to sustain us. One of our fundamental goals at Riton has been to put quality optics in front of those who love the great sport and tradition of hunting, as well as those that live the same lifestyle that my family did.”

The Primal Line scopes include features such as capped, zero resettable turrets to ensure the end user will not lose zero in the field or on the move. Enhanced, low light coatings provide a clear picture in dawn and dusk hours, while integrated throw levers for quick adjustments. The reticles within the Primal Series scopes are designed for optimal field of view, while still providing indicators for hold overs and wind.

Every optic in the Primal Series is purged and sealed ensuring variation in temperature and environmental stressors will not affect the optic. These rugged built optics are 100% shockproof, waterproof and fog proof for a lifetime of optimal performance.

For more information on the Riton Optics Primal Series and other new products for 2022, please see ritonoptics.com.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics Launches 2022 Product Line

January 10, 2022 by Emily Phillippi in News Stories

Tucson, AZ (10 January 2022)- Riton Optics is pleased to introduce new products for 2022. Riton has been focused on providing consumers with high quality optics and unmatched service at the industry’s most competitive prices. From their home base in Tucson, Arizona, this Military/Law Enforcement Veteran owned optics company has become the industry’s fastest growing optics company by standing out from the competition in quality, value and service.

“We are excited to finally present our new product line for 2022” Riton Optics Founder and CEO, Brady Speth, stated, “We took all of our customer feedback, and our team has created new optics and accessories that I’m proud have the Riton shield.”

Riton will be displaying these new products at Shot Show next week in Las Vegas. For more information on Riton Optics new products for 2022, please see ritonoptics.com.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Finalist Optics Manufacturer

Riton Optics Named Finalist as Optics Manufacturer of the Year

October 27, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (27 October 2021)- Riton Optics has been named a finalist for the 2021 Optics Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers (NASGW). As one of six finalists, Riton shares the category with Sig Saur, Leupold, Holosun, EOTECH, and Trijicon.

NASGW was incorporated in 1954 and currently acts as the organizer and sponsor of one of the industry’s most well-known shows, the NASGW Annual Meeting/Expo Event. This show provides educational, marketing and communications opportunities for hunting and shooting sports wholesalers, manufacturers and sales professionals.

Each year, NASGW awards the top optics, accessory, ammunition, and firearms manufacturers who best display a pledge to the two-step distribution process, and who provide outstanding value and service. Their far-reaching assessment strategy of manufacturer performance provides a more balanced appraisal that truly recognizes the best of the best. The nominations are made by wholesaler members that evaluate the performance of manufacturers on four key criteria: distribution policy, marketing, sales, and promotion, logistics and operations, and NASGW and industry support.

With Riton’s performance-based processes, and securing five new distribution partners in 2021, it is obvious what landed them on the finalist list as the Optics Manufacturer of the Year. Also, Riton’s continued focus on service, quality and value goes above and beyond for not only the consumer but also the company’s dealer and distributor partnerships.

Riton Optics Founder and CEO, Brady Speth, stated the following: “Our team has worked very hard this year. With little face to face time with our distributors and events being canceled on short notice, being named a finalist by our industry peers is an incredible validation of our team’s hard work to provide the best value and service in the optics industry.”

As the industry continues to see the quality, service and value that Riton provides in all of their products, there is no doubt that the company will continue to grow at a record pace.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

How to Mirage

Riton Optics to Sponsor NASGW Happy Hour

October 25, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (25 October 2021) – During this week’s NASGW Expo, Riton Optics will be sponsoring the happy hours on Wednesday and Thursday evening.

Riton Optics will be partnering with SCCY Firearms on Wednesday evening. SCCY recently selected Riton Optics as their new OEM partner for their new DVG and CPX pistols. The happy hour will be Wednesday, October 27th from 4:00 p.m. to 5:30 p.m.

On Thursday evening, Riton has partnered with SCCY Firearms and Armscor Precision. This happy hour will run from 3:00 p.m. to 5:30 p.m. on Thursday, October 28th.

Riton Optics encourages all attendees to stop by the NASGW lounge to enjoy a drink after attending the expo.

Todd Neice, Riton Optics National Director of Sales, says “We are excited to sponsor not one but two happy hours this year. These events are a great opportunity to engage with our distribution outlets and get them excited about the new products for 2022.”

Riton Optics will be at booth #349 with a full display of products including some sneak peaks of new products.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

 

FDE Scope

Riton Optics to Attend NASGW 2021

October 22, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (22 October 2021)- Riton Optics is pleased to announce they will be attending this year’s NASGW Expo in Columbus, Ohio.

Riton Optics is one of the fastest growing optics companies in the industry and is pleased to return to the NASGW Expo this year and encourages attendees to stop by booth #349 to learn more about their line of Scopes, red dots as well as new products coming in 2022.

John Piscione, Riton Optics Vice President of Sales says “we are very excited to once again attend the NASGW show. We have always believed that supporting the two-step distributor model has allowed us to grow as a company and a brand far beyond our expectations in a very short amount of time.”

NASGW was incorporated in 1954 and currently acts as the organizer and sponsor of one of the industry’s most well-known shows, the NASGW Annual Meeting/Expo Event. This show provides educational, marketing and communications opportunities for hunting and shooting sports wholesalers, manufacturers and sales professionals.

Riton Optics will be at booth #349 with a full display of products including new products releasing in 2022.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Austin Legg joins Riton Optics

Riton Welcomes Austin Legg as New Marketing Director

September 8, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (8 September 2021)- Riton Optics is pleased to welcome Austin Legg as the new Marketing Director of Riton Optics.

As Riton’s new marketing director, Legg will be responsible for promoting and expanding the reach of the Riton brand. Legg comes to Riton with many years of experience in the outdoor industry. As an avid hunter, hiker and all-around outdoor enthusiast, Legg is a perfect choice to join the Riton team.

Legg commented, “I’m excited to join the Riton team. 2021 has been a great year for Riton, and I’m excited to continue to grow this department and be a part of this family.”

According to Brady Speth, CEO and founder of Riton Optics “Bringing Austin onto the Riton team, I am confident that his experience, as well as his fun, social personality will help Riton continue to push boundaries in the industry.”

Riton has continued to grow throughout 2021 and will continue its pace as one of the fastest growing optics company in the industry.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics MPRD 2

Riton Optics Releases New Pistol Red Dots

August 26, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (27 August 2021) Riton Optics is excited to announce the launch of the new 3 Tactix MPRD 2 and 3 Tactix PRD 2.

As the world’s only Military and Law Enforcement Veteran Owned optics company, Riton has made their mark in the industry by providing quality, value and service superior to market competitors. In their mission to provide best-in-class products and service, Riton’s core focus is always on the customer, including customer product testing and customer influenced product development.

After reviewing customer feedback from the popular 3 Tactix MPRD and 3 Tactix PRD , Riton has developed a highly accurate and durable version two. The new MPRD 2 and PRD 2 are very versatile pistol red dots with shake awake technology, auto brightness, auto shutoff and low battery indicator.

Brady Speth, CEO and Founder of Riton Optics “After launching our first micro pistol red dot last year with great success, our team went above and beyond to create two new red dots that are both tough and affordable.”

Also, unlike many pistol red dots on the market that are made from polymers, both the MPRD 2 and PRD 2 are made from 6061 aircraft grade aluminum and has fully multi-coated, HD glass lenses for optimal clarity and long-lasting performance. It is also waterproof fog proof and shockproof up to 1500Gs.

The MPRD 2 and PRD 2 are available online at ritonoptics.com and will soon be available through any of Riton’s dealers and distributors.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Hicks Distributor Partnership

Riton Optics Adds Hicks Inc. as Product Distributor

June 21, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (21 June 2021) Riton Optics is eager to announce Hicks Inc. as the newest distributor of Riton Optics products.

Hicks Inc is a family-owned business that is over 100 years old. Located in Luverne, Alabama, Hicks is the number one national wholesale distributor of fishing, hunting, marine, archery and other outdoor products.

Chris Johnson a Buyer at Hicks Inc. says “Riton is a veteran owned optics company that produces high quality Scopes, red dots, and binoculars. We are excited to be partnering with Riton and look forward to placing these optics in our dealers stores in the near future.”

“Hicks Inc. and Riton are both family-owned businesses which makes this partnership very special” Riton Optics Vice President of Sales, John Piscione said, “As one of the top distributors in this industry, we are excited to expand our product line to more dealers across the country.”

As Riton continues into the second half of 2021, Riton is excited to continue its unpresented growth as they strive to grow and support their wholesale business.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Lipseys Distribution

Riton Optics Partners with New Distributor Lipsey’s

June 14, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (14 June 2021Riton Optics is thrilled to announce Lipsey’s as the newest distributor of Riton Optics products.

Since their inception in the 1940s, Lipsey’s has grown from a small hide and fur trading company to becoming one of the largest independently owned single location firearms distributors in the country. Located in New Orleans, Louisiana, Lipsey’s goal is to provide, even the smallest dealers, an opportunity to work with a distributor that will increase their inventory turns and profitability.

When asked about the new partnership, National Sales Manager, Garrett Prather responded, “we’re excited to partner with such a reputable, veteran owned company. The quality of Riton Optics is second-to-none and will be a great addition to our Lipsey’s catalog.”

“Lipsey’s will be a great partner for Riton” Riton Optics National Director of Sales, Todd Neice said, “as a family-owned business, they are willing to go the distance for all dealers across the country.”

Riton’s partnership with Lipsey’s is a natural progression of the continued growth Riton has experienced this year.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

AmChar Partners with Riton Optics

Riton Optics Products Now Available with AmChar

May 27, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (27 May 2021) Riton Optics is excited to announce AmChar Wholesale Inc. as the newest distributor of Riton Optics products.

“We are proud to offer Riton line of optics to our customers,” said Tony DiChario, AmChar president and CEO. “This company is offering something new and different that we think fits the interests of our customers.”

Located in Rochester, New York, AmChar has become one of the top distributors in the firearm industry over the last 40 years. AmChar also prides themselves as being one of the largest law enforcement distributors in the United States. From firearms to optics, tactical gear and more, AmChar can provide dealers with over 200 brands now including Riton Optics.

“2021 has been a great year for Riton as we continue to grow our distributor list” Riton Optics Vice President of Sales, John Piscione said, “AmChar has a great relationship in the industry, and we are excited to work together in providing their dealers with our products.”

As Riton continues to experience unprecedented growth in the industry, Riton is excited to continue its pledge to be accessible to all dealers within the 2021 year.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

FieldStaff Announcement

Riton Optics Announces New FieldStaff Program

May 4, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (4 May 2021) – Riton Optics is thrilled to announce the launch of its new FieldStaff program.

This new program aims to bring together not only fans of Riton Optics but also others just learning about the Riton brand. In return for their excitement and loyalty, Riton will provide all FieldStaffers with free swag and exclusive discounts provided by Sport Optics.

Brand Manager, Eric Hickman remarked “the FieldStaff program is a great opportunity for Riton to increase its reach throughout the country. The FieldStaffers will be able to share the Riton story at their local gun shop, range and community. It’s very exciting to see this program officially get off the ground.”

Apply to become a FieldStaffer today.

The FieldStaff program is just one of the many exciting opportunities that Riton is bringing to their customers in 2021. Stay Tuned.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Chattanooga Shooting Supplies Partnership

Riton Optics Announces New Partnership with Chattanooga Shooting Supplies Inc.

April 29, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (29 April 2021Riton Optics is excited to announce Chattanooga Shooting Supplies Inc. as the newest distributor of Riton Optics products.

Founded in 1977, Chattanooga Shooting Supplies has continued to offer personalized service and top-notch support to dealers across the country. With access to hundreds of the most popular brands in the shooting and outdoor industry, Chattanooga Shooting Supplies Inc, promises competitive pricing with same day shipping. “Being able to offer our customers the products they are looking for is our top priority.” said Ron Staffieri, President and CEO. “Our focus on strategic expansion has given us the opportunity to bring more brands to our customers and continue to serve them.”

Riton’s partnership with Chattanooga Shooting Supplies will increase Riton’s product reach to further promote and expand Riton’s name in the optic marketplace. Riton Optics Director of Sales, Todd Neice said, “The partnership with Chattanooga Shooting Supplies will help to propel Riton’s growth upward. The pairing of the CSSI’s customer base and our products will be a great fit for what we are doing in the marketplace.”

As Riton continues to experience unprecedented growth in the industry, Riton is excited to continue its pledge to be accessible to all dealers within the 2021 year.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Davidson’s Inc. Wins Riton Optics Distributor of the Year Award

March 25, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (25 March 2021) – Riton Optics is excited to announce that Davidson’s Inc. has received the Distributor of the Year award. Davidson’s Inc. was picked as distributor of the year based off their relationship and support of Riton as well as their successful focus on accessories during the 2020 year.

Kane Cannedy, VP of Purchasing at Davidson’s, said “We are honored to receive this award from a fellow Arizona company. As a newer partner for us, we have been impressed with Riton’s product and people. In our first full year, we saw incredible growth and fantastic feedback from our dealer base. We are proud to be a partner for this great brand!”

Davidson’s has been a Riton distributor for just over a year and has played an important role in making the Riton name visible in stores across the country. As one of the largest firearm distributors in the country, Davidson’s continues to maintain a large inventory of quality firearms from all the world’s top manufacturers.

“We could not be more pleased to announce Davidson’s as our Distributor of the Year for Riton Optics”, said John Piscione, Vice President of Sales at Riton. “From communication to their follow-through, we are consistently reminded why they’re such an industry leader in both firearms and firearms accessory distribution. We’ve always felt our products are of top priority to their team, from day one to the present. It’s an honor to have Riton be represented by such an A-Team, from their executive-level to customer service. We’re grateful for what another year with Davidson’s brings, and for the continued opportunity to collaborate and grow.”

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com