Austin Legg joins Riton Optics

Riton Welcomes Austin Legg as New Marketing Director

September 8, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (8 September 2021)- Riton Optics is pleased to welcome Austin Legg as the new Marketing Director of Riton Optics.

As Riton’s new marketing director, Legg will be responsible for promoting and expanding the reach of the Riton brand. Legg comes to Riton with many years of experience in the outdoor industry. As an avid hunter, hiker and all-around outdoor enthusiast, Legg is a perfect choice to join the Riton team.

Legg commented, “I’m excited to join the Riton team. 2021 has been a great year for Riton, and I’m excited to continue to grow this department and be a part of this family.”

According to Brady Speth, CEO and founder of Riton Optics “Bringing Austin onto the Riton team, I am confident that his experience, as well as his fun, social personality will help Riton continue to push boundaries in the industry.”

Riton has continued to grow throughout 2021 and will continue its pace as one of the fastest growing optics company in the industry.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics MPRD 2

Riton Optics Releases New Pistol Red Dots

August 26, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (27 August 2021) Riton Optics is excited to announce the launch of the new 3 Tactix MPRD 2 and 3 Tactix PRD 2.

As the world’s only Military and Law Enforcement Veteran Owned optics company, Riton has made their mark in the industry by providing quality, value and service superior to market competitors. In their mission to provide best-in-class products and service, Riton’s core focus is always on the customer, including customer product testing and customer influenced product development.

After reviewing customer feedback from the popular 3 Tactix MPRD and 3 Tactix PRD , Riton has developed a highly accurate and durable version two. The new MPRD 2 and PRD 2 are very versatile pistol red dots with shake awake technology, auto brightness, auto shutoff and low battery indicator.

Brady Speth, CEO and Founder of Riton Optics “After launching our first micro pistol red dot last year with great success, our team went above and beyond to create two new red dots that are both tough and affordable.”

Also, unlike many pistol red dots on the market that are made from polymers, both the MPRD 2 and PRD 2 are made from 6061 aircraft grade aluminum and has fully multi-coated, HD glass lenses for optimal clarity and long-lasting performance. It is also waterproof fog proof and shockproof up to 1500Gs.

The MPRD 2 and PRD 2 are available online at ritonoptics.com and will soon be available through any of Riton’s dealers and distributors.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Hicks Distributor Partnership

Riton Optics Adds Hicks Inc. as Product Distributor

June 21, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (21 June 2021) Riton Optics is eager to announce Hicks Inc. as the newest distributor of Riton Optics products.

Hicks Inc is a family-owned business that is over 100 years old. Located in Luverne, Alabama, Hicks is the number one national wholesale distributor of fishing, hunting, marine, archery and other outdoor products.

Chris Johnson a Buyer at Hicks Inc. says “Riton is a veteran owned optics company that produces high quality riflescopes, red dots, and binoculars. We are excited to be partnering with Riton and look forward to placing these optics in our dealers stores in the near future.”

“Hicks Inc. and Riton are both family-owned businesses which makes this partnership very special” Riton Optics Vice President of Sales, John Piscione said, “As one of the top distributors in this industry, we are excited to expand our product line to more dealers across the country.”

As Riton continues into the second half of 2021, Riton is excited to continue its unpresented growth as they strive to grow and support their wholesale business.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Lipseys Distribution

Riton Optics Partners with New Distributor Lipsey’s

June 14, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (14 June 2021Riton Optics is thrilled to announce Lipsey’s as the newest distributor of Riton Optics products.

Since their inception in the 1940s, Lipsey’s has grown from a small hide and fur trading company to becoming one of the largest independently owned single location firearms distributors in the country. Located in New Orleans, Louisiana, Lipsey’s goal is to provide, even the smallest dealers, an opportunity to work with a distributor that will increase their inventory turns and profitability.

When asked about the new partnership, National Sales Manager, Garrett Prather responded, “we’re excited to partner with such a reputable, veteran owned company. The quality of Riton Optics is second-to-none and will be a great addition to our Lipsey’s catalog.”

“Lipsey’s will be a great partner for Riton” Riton Optics National Director of Sales, Todd Neice said, “as a family-owned business, they are willing to go the distance for all dealers across the country.”

Riton’s partnership with Lipsey’s is a natural progression of the continued growth Riton has experienced this year.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

AmChar Partners with Riton Optics

Riton Optics Products Now Available with AmChar

May 27, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (27 May 2021) Riton Optics is excited to announce AmChar Wholesale Inc. as the newest distributor of Riton Optics products.

“We are proud to offer Riton line of optics to our customers,” said Tony DiChario, AmChar president and CEO. “This company is offering something new and different that we think fits the interests of our customers.”

Located in Rochester, New York, AmChar has become one of the top distributors in the firearm industry over the last 40 years. AmChar also prides themselves as being one of the largest law enforcement distributors in the United States. From firearms to optics, tactical gear and more, AmChar can provide dealers with over 200 brands now including Riton Optics.

“2021 has been a great year for Riton as we continue to grow our distributor list” Riton Optics Vice President of Sales, John Piscione said, “AmChar has a great relationship in the industry, and we are excited to work together in providing their dealers with our products.”

As Riton continues to experience unprecedented growth in the industry, Riton is excited to continue its pledge to be accessible to all dealers within the 2021 year.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

FieldStaff Announcement

Riton Optics Announces New FieldStaff Program

May 4, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (4 May 2021) – Riton Optics is thrilled to announce the launch of its new FieldStaff program.

This new program aims to bring together not only fans of Riton Optics but also others just learning about the Riton brand. In return for their excitement and loyalty, Riton will provide all FieldStaffers with free swag and exclusive discounts provided by Sport Optics.

Brand Manager, Eric Hickman remarked “the FieldStaff program is a great opportunity for Riton to increase its reach throughout the country. The FieldStaffers will be able to share the Riton story at their local gun shop, range and community. It’s very exciting to see this program officially get off the ground.”

Apply to become a FieldStaffer today.

The FieldStaff program is just one of the many exciting opportunities that Riton is bringing to their customers in 2021. Stay Tuned.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Chattanooga Shooting Supplies Partnership

Riton Optics Announces New Partnership with Chattanooga Shooting Supplies Inc.

April 29, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (29 April 2021Riton Optics is excited to announce Chattanooga Shooting Supplies Inc. as the newest distributor of Riton Optics products.

Founded in 1977, Chattanooga Shooting Supplies has continued to offer personalized service and top-notch support to dealers across the country. With access to hundreds of the most popular brands in the shooting and outdoor industry, Chattanooga Shooting Supplies Inc, promises competitive pricing with same day shipping. “Being able to offer our customers the products they are looking for is our top priority.” said Ron Staffieri, President and CEO. “Our focus on strategic expansion has given us the opportunity to bring more brands to our customers and continue to serve them.”

Riton’s partnership with Chattanooga Shooting Supplies will increase Riton’s product reach to further promote and expand Riton’s name in the optic marketplace. Riton Optics Director of Sales, Todd Neice said, “The partnership with Chattanooga Shooting Supplies will help to propel Riton’s growth upward. The pairing of the CSSI’s customer base and our products will be a great fit for what we are doing in the marketplace.”

As Riton continues to experience unprecedented growth in the industry, Riton is excited to continue its pledge to be accessible to all dealers within the 2021 year.

About Riton Optics 

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Davidson’s Inc. Wins Riton Optics Distributor of the Year Award

March 25, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (25 March 2021) – Riton Optics is excited to announce that Davidson’s Inc. has received the Distributor of the Year award. Davidson’s Inc. was picked as distributor of the year based off their relationship and support of Riton as well as their successful focus on accessories during the 2020 year.

Kane Cannedy, VP of Purchasing at Davidson’s, said “We are honored to receive this award from a fellow Arizona company. As a newer partner for us, we have been impressed with Riton’s product and people. In our first full year, we saw incredible growth and fantastic feedback from our dealer base. We are proud to be a partner for this great brand!”

Davidson’s has been a Riton distributor for just over a year and has played an important role in making the Riton name visible in stores across the country. As one of the largest firearm distributors in the country, Davidson’s continues to maintain a large inventory of quality firearms from all the world’s top manufacturers.

“We could not be more pleased to announce Davidson’s as our Distributor of the Year for Riton Optics”, said John Piscione, Vice President of Sales at Riton. “From communication to their follow-through, we are consistently reminded why they’re such an industry leader in both firearms and firearms accessory distribution. We’ve always felt our products are of top priority to their team, from day one to the present. It’s an honor to have Riton be represented by such an A-Team, from their executive-level to customer service. We’re grateful for what another year with Davidson’s brings, and for the continued opportunity to collaborate and grow.”

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Sporting Classics Chris Dorsey

Riton Optics Newest Sponsor of Sporting Classics with Chris Dorsey

February 8, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE.

Tucson, AZ (09 February 2021) – Riton Optics is a proud new sponsor of Sporting Classics with Chris Dorsey.

Sporting Classics with Chris Dorsey reached more than 7 million viewers in its second season on Outdoor Channel. In addition to its cable TV run, the series re-airs in syndication on 113 broadcast stations as well as numerous streaming and OTT platforms.  The hit series brings one of America’s greatest adventure magazines to the television space and features the finest hunting and fishing destinations on Earth as well as the best sporting equipment including Riton’s line of high-performance optics.

Sporting Classics with Chris Dorsey is a perfect platform for us. We are excited for this new sponsorship and for Riton to be seen to a whole new viewership” said Tony Tarantino, Director of Marketing at Riton Optics.

Host Chris Dorsey has been called the ‘brand-father’ of outdoor television having helped create and launch 56 series in the outdoor genre and has produced an equal number of series in mainstream television, including for such networks as ABC, Discovery Channel, History Channel, HGTV, Travel, DIY, ESPN, WGN America, National Geographic, Nat Geo Wild, Destination America, Oxygen, and all the outdoor networks.

Riton Optics has continued to grow since it began in 2013. As the only military veteran and law enforcement optics company in the world, Riton owes its rapid growth by providing high quality optics and high-end customer service at every price point.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Marketing Manager Riton Optics

Tony Tarantino Promoted to Director of Marketing

February 1, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (01 February 2021)- Riton Optics is pleased to announce the promotion of Tony Tarantino to the position of Director of Marketing.

Tarantino has been with Riton for nearly two years and has over twenty years in the firearms industry, including extensive experience in retail and law enforcement sales, supply chain and indoor range operations.

Tarantino commented, “It’s an exciting time for Riton Optics. I look forward to growing with such a professional team of goal-oriented individuals.”

According to Brady Speth, CEO and Founder of Riton Optics “During Tony’s short time at Riton, he has been instrumental to the team. I’m confident that his experience and work ethic, blended with his fun, social personality will support the continued growth of the department and the company as a whole.”

As Riton Optics continues to push boundaries, there is no doubt that the company will continue its pace as the fastest growing optics company in the industry.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Revolution

Riton Optics Launches Riton Revolution

January 13, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (13 January 2021) – Riton Optics is excited to announce the launch of the Riton Revolution. This free platform will house educational videos from Riton University, a lifestyle podcast called, The Riton Podcast, as well as vlogs and blogs from members of the community.

Riton created this all-in-one platform for not only the experienced shooter but for those just entering this industry.

Riton University, available on the Riton website as well as YouTube, will provide viewers with information ranging from buying your first optic, zeroing your optic to more general topics specific to firearms.

The Riton Podcast, available on all podcasting platforms, will feature Riton’s founder and CEO, Brady Speth as he interviews guests who share Riton’s love of hunting, shooting and the outdoors.

Digital Marketing Manager Emily Phillippi says “we are excited to share this new platform with our community. We not only love our products, but we love this lifestyle and want to share that with everyone.”

This platform will be updated regularly with new videos and blogs to both educate and entertain all walks of life.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Digital Marketing Manager Riton Optics

Riton Optics Announces Emily Phillippi as Digital Marketing Manager

January 7, 2021 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (07 January 2021) – Riton Optics is pleased to announce the addition of Emily Phillippi to the Riton Optics marketing team, as the Digital Marketing Manager. In this position, Phillippi will be working to expand the company’s digital strategy and online visibility.

Phillippi commented, “Riton Optics has grown tremendously over the past few years and I’m excited to be part of such a passionate and hardworking team.”

Phillippi is a new resident of Arizona and comes to Riton Optics with nearly ten years of digital marketing experience. Her focus on social media and web analytics will help Riton Optics take the next steps in growing their online audience.  

According to Calley Carpenter, Director of Marketing for Riton Optics, “Emily brings an incredible balance to our team with a strong background in data analytics and digital strategy. She is a critical component for the continued growth of the company.”   

With several new additions to the Riton Optics team, there is no doubt that the company will continue its pace as the fastest growing optics company in the industry. 

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

Riton Partners with Strelok Pro

Riton Optics Products Available on Strelok Pro Ballistic Calculator

January 5, 2021 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (05 January 2021)- Veteran owned optics company, Riton Optics, is proud to announce the addition of their riflescope line to the Strelok Pro Ballistic Calculator.

Providing field proven accuracy since 2001, Strelok Pro has proven itself to be among the top ballistic calculators available to shooters worldwide. With apps available for both Android and iOS platforms, shooters are guaranteed to be right on target with every shot sent downrange.

In order to utilize the platform, simply select Riton optic and reticle combo and input the data to receive corrections. Custom data inputs for distance, wind speed and direction, slope angle, temperature, humidity, barometric pressure, altitude, ammunition data (handloads and factory ammo), barrel twist rate, and much more are all included in the app. 

Riton’s Director of Product Development, Jeremiah Alexander, has the following to say regarding Strelok Pro: “Being new to the shooting game can be overwhelming. A good ballistics calculator is key in getting impacts where you want them and collecting data along the way. I’ve used no application more intuitive than Strelok Pro. Thanks to the Strelok and Riton partnership, I have been able to consistently shoot past two miles.”

For more information, download the Strelok Pro app today.

About Riton Optics
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com.

Brand Manager Riton Optics

Riton Optics Announces Eric Hickman as Brand Manager

December 29, 2020 by Emily Phillippi in News Stories

Tucson, AZ (29 December 2020)- Riton Optics is pleased to announce Eric Hickman as the new Brand Manager for Riton Optics. Within this position, Hickman is focusing on marketing programs, such as the ProStaff, brand ambassador and influencer programs, as well as the industry relations.

Hickman commented, “I am truly blessed to have this opportunity to work in an industry that I am really passionate about. To be able to do so with Riton Optics is just icing on the cake. The commitment to customer service and delivery of a quality product that is value driven was immediately evident. Furthermore, to do so right in my hometown of Tucson is a perfect fit for me!”

Hickman came to Riton Optics with 21 years of law enforcement experience having just retired as a Sergeant from the Tucson Police Department. In that time, he served in a variety of assignments to include S.W.A.T. and grenadier with Mobile Field Force bringing skills that translate into the optics industry. He also grew up hunting and shooting with his father from a very young age. He is a Tucson native and received a degree in Accounting and Finance from the University of Arizona.

According to Calley Carpenter, Director of Marketing for Riton Optics, “Beyond Eric’s passion and experience with shooting and optics, he has a great ability to connect with people and effectively manage relationships.”

With the addition of staff and a recent expansion, Riton Optics is continuing to push the market.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com

 

International Riflescope Company

Riton Optics Expands Internationally

December 22, 2020 by Emily Phillippi in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (22 December 2020) – Riton Optics has continued to grow and has now expanded into the global market. From Canada to New Zealand, Riton Optics is now available from distributors in five of the seven continents.

Riton Optics has added these distributors to support their product around the world: Big Rock Canada, Optics Trade Slovenia, Sayad Najd Trading Est Saudi Arabia, Aussie Knives Australia, Verotest South Africa, Skenko International Eastern Block Countries, Intersec, and Integra New Zealand.

Todd Niece, Director of Sales says “Our goal is to continue developing and expanding our international distribution channels. We feel that the global market will help support our brand for future growth and global brand recognition.”

With increased domestic and international distribution, Riton Optics is sure to move into the new year with continued growth to become a major player in the optics industry.

About Riton

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit www.ritonoptics.com.