On this episode of the Riton Podcast, host Brady Speth sits down with an old friend, Dan Spencer, the Founder and CEO of Filthy Pirate Coffee. Check your coffee knowledge with this entertaining and informing podcast.
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Brady Speth 0:00
Hey everybody, welcome to the Riton Podcast. Today’s podcast, I’m fortunate enough to have Dan Spencer. He is the owner of filthy pirate coffee here locally in Tucson. Welcome to the podcast.
Dan Spencer 0:19
Thanks, man. Appreciate it.
Brady Speth 0:21
The me and Dan have known each other for a few years now.
Dan Spencer 0:33
So yeah, happy to have Dan in today so let’s let’s jump right in. Yeah. Thanks for having me. It’s always a pleasure to work with local Tucson, Tucsoan folks that are growing up in the businesses and watching you guys explode has been super, super cool. Like it’s, you know, like, doing my own thing, like, you know, kind of mirroring that, like, that’s really cool to see that happen. Yeah.
Brady Speth 0:56
The. So let’s let’s jump in. I kind of touched on a little bit. You’re kind of joke sometimes and say I was stupid twice because I was in the military and and then law enforcement.
Dan Spencer 1:06
Brady Speth 1:07
You’re in that same boat. So
Dan Spencer 1:08
Brady Speth 1:09
Tell us a little bit, just kind of your history and just kind of generalized kind of your work history. And then we’ll jump into business ownership.
Dan Spencer 1:16
Yeah, for sure. I grew up blue collar family, Ohio, farmlands. Went to the Marine Corps right after graduation. Well, a little after I took some time to find myself, you know, drinking in the farm fields, but went to the Marine Corps did a four year
stint as an infantry guy and had a great time. That’s awesome people. And then that shortly after I got out, and my wife was going to the UofA here, and
got here did some, you know, mechanical work and whatnot, I really got the itch to for the Brotherhood. I think that’s kind of really what drew me and it’s funny because my son just enlisted in the Marine Corps. And I tried to talk him out of you know, I gave him the whole go find a job skill, kind of life. And what’s he do infantry. He’s a football player, and he’s got to have that brotherhood. So I think for me, same thing, I missed that brotherhood and, you know,
20 years law enforcement here locally and did quite a few different things, undercover several times, and SWAT for 13 years SWAT sniper. So I’m kind of a scope optic lover, too, you know, in that side of things, but
just retired in November. Started
Brady Speth 2:33
Dan Spencer 2:33
Yeah, thank you. I didn’t
just in time for all the craziness, but I already missed it. It’s funny how when you retire, or you get away from it, just like in the military, you forget about all the bad nonsense, and you start to remember the good things and people you know, just yesterday, someone came in, they’re like, Hey, remember that time you did this? And you’re like, I don’t Okay, that’s pretty cool story. But so those things, you know, great career had a lot of fun. I met a lot of amazing people. I don’t think our men and women in blue get enough credit right now. So hats off to them. I’m always trying to support them from our side of the business so that we do now
Brady Speth 3:11
the Yeah, it’s kind of funny, you You bitch and gripe about when you’re in and then as soon as you get out, I could have missed that
Dan Spencer 3:19
kind of miss all that crazy
Brady Speth 3:20
It’s kinda funny cuz like, you count down the days that it is that they comes you’re like Ah.
Dan Spencer 3:25
Dude I think I was counting down for a year? I was tired. I was like, ready to go? And
you know, we have we had the coffee business too. So that was consuming our every minute that we had free and so I’m
Brady Speth 3:36
Tryin to juggle all that.
Dan Spencer 3:37
Yeah, by Christmas. This year. I was like, dang, I kind of, you know, kind of miss it haven’t even got my first pension check. already missing it. And my wife’s looking at me like
Brady Speth 3:48
We’re not going back to that.
Dan Spencer 3:50
And so yeah, it’s been good. It’s, it’s been really good to retire and focus on business now. So,
Brady Speth 3:55
so I kind of said, we were talking a little bit before the show I want I like deep like diving into the business side of it. What if you knew now what you knew 2,3,4 years ago, you know, that kind of thing. So I think it helps to let people understand what it’s like some of the ups the downs, the you know, the pros and cons. Why don’t you start Filthy Pirate Coffee. How did you get that.
Dan Spencer 4:16
So the very first instance that it dawned on me that I wanted to do something outside of law enforcement.
It was two years ago, there was a
Arizona DPS trooper killed in the line of duty. He was a rookie brand new and field training. He and his training officer in Phoenix were in a fight with a guy in one of the officers guns got in the hands of the bad guy, he ends up killing the trooper and I just he was at a point where I was like, I need I need something else in my life,
Brady Speth 4:49
Dan Spencer 4:49
Because I had been consumed.
those that know me will tell you I gave 120%
Brady Speth 4:55
Dan Spencer 4:55
in everything I do. So
which kind of brings on some of the Filthy
Pirate name. Well, I’ll get to that later on. But anyway, so that day, I felt it was really important for law enforcement folks myself, you know, specifically to connect in another way, and I just couldn’t wrap my mind around exactly what it was. And, but I knew it was this, right this atmosphere here, like we’re having, you know, over coffee over beverage over beer, you know, to friends who haven’t seen each other in a while. business partners, your spouse, whatever.
That’s kind of where it grew, it grew is just a hobby. And then
when I settled on coffee, it was kind of like, in the sense of, you know, I tried them all, all the big names. I’m not gonna name them all now, but I did them all, like just trying to see what am I getting into,
Brady Speth 5:44
Dan Spencer 5:45
And I was like, man, I can do better, I can get some really good coffee. So I went on this journey of researching coffee, like any product, man, there’s just so much out there about it. And we just bought that first batch. And it was never intended to be sold. I just kind of Hey Brady, try this, try this coffee. Tell me what you think, you know, and a lot of our friends were like, that coffee is friggin amazing, dude. And it was really good. It’s air roasted. So it’s low, acidic, and I was going for the black coffee thing, where it’s not the lattes, and all the sugars and all that stuff. So
got through that first batch. And then the rest is history, it’s, you know, I’m sure like when you got your first optic, and your batch of optics and things are going and then you’re like, well, I want to do that one. And I want to do that one, do that one. And next thing, you know, I think we’re up to 12 or 15 roasts. Now, you know, the whole flavored line, we even have green and black tea. So we’re you know, kind of really, now the fun part is really diving into that over the last few years. But like any good businessman, you don’t know what you’re doing at first, and you waste a lot of money a lot of time, and you learn as you go, and you have to work hard, you have to like when everyone else is out at the movies, you’re working, you’re working. And I’m not I’m not upset about that we knew exactly what we were getting into. But even still now, you know, I’m still in that early stages, we’re going into our third year business, and
you’re still my wife and I are both working late and hustling and doing what we need to do. And so yeah, I would say
pair yourself up with a good mentor, you know, pair yourself up with someone to go Don’t do that. Yeah, don’t you know, or? Yeah, you’re on the right track, you know, yeah. Cuz, before, you know, you just blew a grand or, you know, two grand on something or hours of time. And so.
But that’s the fun part, too.
Brady Speth 7:40
Dan Spencer 7:41
When you look back, you damn, I wish I would have known that, you know, but, you know, it is.
Brady Speth 7:45
But that’s part of the project is you need to actually have those humbling experiances.
Dan Spencer 7:51
Or do or, you know, you just hold your clenching your butt cheeks, like, we’re gonna make it this month, right? We’re gonna, you know, is it gonna? Is it gonna happen? You know, is it? Are we ever going to be something more than just an idea or a hobby or a think tank? You know? So
I think branding is really important. You got to really settle. And that’s one thing that I felt like we hit right out of the park, right from the get go is because it was me, it was the situation that we were evolving this thing. And we wanted to be different in coffee, I felt I felt coffee was very one direction. Mainstream coffee was, you know, going this way. And I wanted to go that way and be a little different. And that really set us apart. And people, I think connect to that.
Brady Speth 8:37
Yeah. I think so too.
So a couple of things. As you’re as you’re sitting there talking, I’m thinking it’s funny, because you touched on it, like, you know, your friends are going to the movies and your workin. And like, everybody always kind of said, Oh, man, it must be nice to be your own boss. And I’m like, I’m the hardest boss I’ve ever had.
Dan Spencer 8:53
Brady Speth 8:53
You know, like, I were 10 times more now than I ever did when I was punching a clock for somebody else, you know? Because
Dan Spencer 8:59
Do you ever feel like, you take a minute to sit down and you’re like, man, I gotta be doing all these other things I shouldn’t be. Well, you know, you gotta you gotta reset the clock a little bit. You gotta hit the reset button. You got it for your own mental health. But you’re right there. Like, if I was at a day job.
Brady Speth 9:42
It’s a family owned business, everybody’s commited.
You go to a dinner date and you talk about work. Yeah, vacation if you try to shut it off, and you’re talking about working. Yeah,
Dan Spencer 9:51
being your own boss is great. But yeah, there’s more to that story.
Brady Speth 9:54
Yeah, it looks cool on the outside, right. You should see my phone log when I’m on the phone.
Eight hours a day.
Dan Spencer 10:00
Brady Speth 10:00
You know that kinda thing, so.
Dan Spencer 10:02
we’re trying to deal with a purchase order that got something wrong with it and customers not 100% happy and you know, regular day job, you’re just like,
yeah, so those those, those things about the business are cool. But yeah,
I’m learning still,
Brady Speth 10:19
Dan Spencer 10:19
one of the biggest things is I’m not a great communicator all the time. I tend to, you know, use a sledgehammer a lot more, you know, that I need to. And so with business, it’s really cool. It’s,
it’s written, in fact, I’m dealing with a customer now that I, you know, was flat out just, it was difficult. And you really got to bite your tongue. And you really just got to say, okay, long term. I want to I want to fix this Yeah. And make this right. So it’s really taught me to use a tack hammer versus a sledgehammer. So
Brady Speth 10:53
that’s a good analogy.
Dan Spencer 10:54
that part is I needed that.
Brady Speth 10:56
Dan Spencer 10:56
internally. And so that part has been really good for me. On that side.
Brady Speth 11:00
I’ve always kind of the analogy, if you’re a hammer, everything’s a nail, right? That’s kind of something I’ve always thought about when, you know, the, with the management style with different things like that, like I’ve gone through, like,
is everything a nail today? Is that why I’m just you know, I can hammer the shit out every night. Right? But
Dan Spencer 11:16
I’ll get it to fit.
Brady Speth 11:17
You know, but is that is that really the what I’ve tried to do? You know, so a lot of the management styles, just the approach.
But yeah, even further back some of the some of the mistakes and some of the life lessons. Like I’ve told this story before, I don’t know if I’ve told him on a podcast, but we I literally remember, selling one of the first dealers ever came on board. And he asked me a question. And I was like, yeah, yeah, yeah, sure. Yeah. And I went out to the car, and I was like, What in the hell I get on my phone I’m googling
talking about. And then I was like, holy shit, I had no clue. I walked back into the store. And I was like, let me clarify something for you here it you know, and give the guy the right answer. But I was like, holy shit, I have so much to learn, you know, like, and I think that’s the big thing is, and you touched on it every day, every day, we’re learning something.
Dan Spencer 12:03
Oh, 100%. And then, you know, one of the things too, we just kind of started staffing, more than just my wife and I and you know, for instance, you know, one of the smartest plays that I think I’ve done, even since our last conversation a year ago was, you know, hire, fire yourself and hire the professional
Brady Speth 12:22
Dan Spencer 12:23
And you can get by as long as you can, but at some point, giving the wrong answers can catch up to you and you don’t want I don’t want to do that. And you want to be honest. And, and so
you know, get the right people for the job. And we’re just learning right now to when you start managing people. That’s a whole nother dynamic to like, you know, I’ve been a supervisor in the police department. I’ve also been, you know, a noncommissioned officer in the Marine Corps. That’s easy.
Brady Speth 12:49
Dan Spencer 12:49
Cuz you do what I say, God help me, you know,
Brady Speth 12:52
Dan Spencer 12:52
But in business, it’s a little different. And oh, actually, it’s a ton different, you know, you really got a, you got to sharpen your skills is how you’re going to work with people and get the job done. And
that part is, that’s phase two of my learning,
Brady Speth 13:07
Dan Spencer 13:07
you know, on communication, if you will, but my wife does a lot of it. A lot of times I’ll hand her something. And I’ll say, Hey, here’s an email. This customer wants x, y, z, and she’ll reply, and I’ll just kind of watch. Yeah. Because she’s, you know, she’s educated. She’s, you know, in the communication, where she actually has a degree, you know, in communication. So, I learned from that side, too, you know, don’t you know, let’s put the hammer on the table for a minute and watch how it’s done.
Brady Speth 13:38
Tactically be handeled.
Dan Spencer 13:39
So I’m very grateful to have my wife now in the business more and us working together on it. I can’t do it without her right now. And I think you
Brady Speth 13:47
Dan Spencer 13:48
you know, that. And then the common sense factor, you know, her hitting me with a hammer in the head, like, Are you crazy? What are you doing now? You know, I’m like, Hey, what do you think about a coffee truck?
Or, Hey, what about shop number two on the east side? You know, and she’s out of your mind?
Brady Speth 14:02
Yeah. Eastside of town, I like that idea.
Dan Spencer 14:04
Oh, that’s 100 on my 100% on my agenda, right now.
Brady Speth 14:08
Dan Spencer 14:09
Brady Speth 14:09
I’ll that fight with you
Dan Spencer 14:10
my business dream is just, you know, local domination of coffee and just swept up you
Brady Speth 14:18
love it. Yeah,
Dan Spencer 14:18
the whole the whole city and then go on from there. But I think a business it’s funny because I had this conversation with my daughter, she’s like, Mom is so set on, you know, this is what we got, and this is what we’re doing and, you know, make this ship sail and, and you’re already you know, gearing up the second third ship and the fourth ship and I’m like, I think if you’re not dreaming, if you’re not, if you’re not looking five years down the road, I think you are shooting yourself in the foot. You have to be realistic of what you can do. You know, but I also think you got a dream man, you got to really push the envelope of what you have and what you want to be at the end. And so my wife and I differ on that but my daughter
gets it, she understands it. So
Brady Speth 15:01
I think that’s a part of it. I think going back to kind of the hiring of people that’s simply like, where Riton kind of transitioned over the last four or five years is, is, I mean, you have the same personality. So it’s always been Go, go, go, go, go, go go. And what’s next? What’s next? What’s next. And, and, and kind of lions eat lambs kind of thing is me. And my sales team kind of joke about that, like, Where’s the next lamb like, this is what we do, you know. And a part of that, though, is that I’ve found and I, it’s kind of, I hate when people think that I just say this to say this. But I’m able to do that now, because of the people I’ve hired. And that was one of the hardest things for me to do is, I think, not enough of small business owners talk about this. But that transition from giving up power, you are A through Z. And now you’re handing that to somebody, yeah, essentially, your baby, your everything that you’ve worked 80 hours a week on,
Dan Spencer 15:51
Nobody is going to do it better than you
Brady Speth 15:52
Dan Spencer 15:53
you gotta Yeah,
Brady Speth 15:54
you know, you have your way of doing things. And that’s the only way to do things. And that’s the right way to do things in your mind. And I don’t think enough people enough, like small business owners that are trying to transition don’t ever really talk about that much is, the hard part is of giving away that power and trusting somebody, you know,
Dan Spencer 16:10
yeah, I had a good friend of mine owns a business in town. And he said, Man, listen, you’re gonna feel like, these people can’t do it as well as you. And maybe that’s true. Maybe it’s not. He said, But the worst, you’re gonna actually do more damage to you and your business by never releasing the reins on anything. If, if you would just let’s say the person’s 80% as good as you write in your mind. Yeah, well, it’s better than what you’re doing, you know,
Brady Speth 16:36
10% effort, right and give to it.
Dan Spencer 16:38
And you know, to in the early stages, I think in the first three to five years,
the owner and the, you know, the partner in the business, you seem you take on everything, you’re doing the social media, you’re doing all this and this and this, and this, and, you know, and eventually, you’re doing all 20 of them very poorly. Because you just can’t keep up, you know, and so I think that is a great I, you know, way to look at it as Yeah, maybe I feel like they’re never going to do it as well as I even if they’re great people, they’re never going to do it the way I would do it. However, it’s probably going to be 10 times better than I would if I’m doing all of these things. So you have to and
Brady Speth 17:13
and ultimately, that gets you to be able to be that guy who’s out front. What’s next, what’s next, what’s next, because you could trust right now that the team that I’ve been able to build, and I’ve been incredibly lucky to get some rock stars to come work for us. Like, I still don’t understand how some of these people work here. But the the team that we have is, it allows me to go do that it allows me to go after new challenges allows me to because I know that they got that. And I’m never gonna be we’re sitting there doing a podcast. He’s sitting there behind the scenes, right? Yeah, I have absolutely no clue how to do anything that he does. Right. And that’s the important,
Dan Spencer 17:29
but you’re not a bullshit.
Brady Speth 17:49
But you know what I mean? So it’s finding those people that can do something that you could never do or can do something better than you’ll ever do? Because they’re specific in that in that discipline? And I think that was that’s a hard transition to make for people
Dan Spencer 18:01
and you get what you pay for.
Brady Speth 18:02
Yeah, absolutely. Yeah,
Dan Spencer 18:03
if you want to do the minimal, then that’s what you’re gonna get. So I believe and I think the other thing you said the word team. And I think this is maybe a military cop thing, too. They’re not employees,
Brady Speth 18:15
Dan Spencer 18:15
I may use that word, but they’re not there they are family, they are a team in you have to kind of interact and treat them the same way. Because they buy into where Riton is going, they buy into where filthy pirate coffee is going. I’ve had people tell me that like, I want to be part of this, because you guys have done such an amazing thing, you know, during COVID, and all this other stuff. And I want to be part of that. So you have to kind of wrap your mind around, that person just wants to give part of their life, maybe a substantial part of their life to you to what you’re doing. So you appreciate that on face value,
Brady Speth 18:51
Dan Spencer 18:51
take it for what it’s worth. And so I always want to stay grounded and that they’re not employees. And it’s funny, because my wife and I are talking right now about
hiring on staff to so that we can expand store hours, you know, because her and I are always there one of us, and we’re always running it. So we want to hire more Well, you know, here we are. No one knows coffee like I do no one, no one knows the business like I do so. But we have to kind of cultivate people to do that and kind of appreciate who they are and grow them in that direction. So we’re really going to put the time and effort into find the right people.
Brady Speth 19:26
Dan Spencer 19:27
in our store. And I don’t expect to I don’t expect to you know, it’s going to be a minimum wage type of macdon. I’m not making fun of McDonald’s, but that job that any teenager can go get. I need something more than that. I needed someone that’s dedicated to that long, that long run, even if it’s short time for them,
Brady Speth 19:46
right. Yeah, the by end is huge. And a lot of that comes from like you said, the way you treat someone. I mean, it’s you know, you’re friends with people that you’re friends with because of the way you treat each other and the way you take care of that person and when you’re trying
To get someone to buy into, you know, your dream you and your wife’s dream, that’s a whole whole nother ask them, you know, and, you know, rewarding them through it. Like we always have this kind of thing work hard play hard, right? rewarding them through a salary is one thing. Right?
Dan Spencer 20:16
Brady Speth 20:16
That’s important, but also rewarding them of Hey, man, I know what your kid’s birthday today Why don’t you just not come into work? Or why don’t you do you know and, and be remembering that the you know what’s important to them because what’s important to me is a business owner and just take that aside, I would rather these guys work 30 hours a day and we just crank shit out seven days a week.
Dan Spencer 20:36
Yeah, so the engine blows.
Brady Speth 20:38
You know, right. But the reality of that is, is they have things that are, this may be the most important thing to me, because it’s something I came from nothing to where it’s at, but they have spouses, they have kids that are in, you know, soccer, and they have, you know, and remembering that and understanding that, you know, they have lives, they have things that are important to them, and kind of helping them along the way in enabling them to still enjoy their life and that kind of work life balance, but also, hey, it’s, you know, to on a Friday, get the hell out of here.
Dan Spencer 21:06
Brady Speth 21:06
Enjoy your weekend.
Dan Spencer 21:06
Brady Speth 21:07
you know, so
Dan Spencer 21:08
I think it’s huge. To look at, there’s a couple things to how you talk to in deal with someone the salary side of a business, the the other small benefits of, you know, thing. And I would imagine you can relate to a few bosses that you’ve had in the military and or law enforcement, where you’re like, wow, okay, that is not how you treat people.
you know, and I’m not trying to be soft from a marine stamp.
Brady Speth 21:32
Dan Spencer 21:32
You know, when there’s a time,
Brady Speth 21:34
there’s a time in a place,
Dan Spencer 21:35
right, yeah. And so, but as of recently, I have seen some metrics in law enforcement where I was like, yeah, that’s not you don’t even use the word leader. Because that’s not leadership. That’s, you don’t inspire me to do anything but leave.
So yeah, being a effective leader versus manager, that manager of just, you know, facilitating Resources, a leader inspires him to want to do his job better.
Brady Speth 22:00
Dan Spencer 22:00
And so that part is where I really enjoyed the business. And we’re, we’re, we’re in that next phase where you’re already in that we’re starting into that. And so that’s gonna be interesting.
Brady Speth 22:09
To me, that’s the fun part. Because I like when we know when I do interviews, or any of our managers do interviews for people on their team, like, my job now is to not necessarily
know if the person’s qualifications are right. That’s their job. My job is how do they fit with our team
Dan Spencer 22:25
Brady Speth 22:25
I don’t want somebody to come in here and disrupt our team. That’s the biggest thing in my mind is, there’s a ton of qualified people out there, obviously, I try to get the person that’s the best qualified to come work for us. But how do you? How does that person fit into the team? If you have, you know, 15, 20, 30 people that are all getting along, and everybody is awesome time you throw one bad egg in there. That’s something that is for me is to try to, yes, you’re qualified. But do you fit with our team? Can you actually do and do you buy into the mission of what we’re trying to do?
Dan Spencer 22:54
And I’m kind of like, I can teach you coffee?
Brady Speth 22:56
Dan Spencer 22:56
I can’t teach your character, social skills I can teach you. And I told my wife, I was like, Look, I can’t have you know, a team member staff member, you know, going off because retail can be really hard.
Brady Speth 23:09
Dan Spencer 23:09
people can be really challenging and retail really demanding. And so, you know, yeah, you’ve got it. There’s the qualities of internal and external fit when you fit internally, and do you fit externally to what we’re doing? And how you’re going to associate people. So yeah, managing people, man, interesting, interesting world, you know, as far as business goes, but
Brady Speth 23:31
I had a kind of, sort of on the same topic at its sergeant. My wife was pregnant with our second with our daughter at the time. And I had a sergeant that I was like, hey, like, here’s the due date. And she was the sergeant literally, he was like, I’ll see what I can do. And I was like,
here’s the deal. I’m not missing the birth of my kid
Dan Spencer 23:50
Brady Speth 23:50
So not see what you could do. Here’s the date, like, literally an and. I remember another like, what other sergeant, was standing and he was like, What the hell Did she just say? Like, just completely like, and that’s always stuck with me of like, could you imagine how bitter and how shitty of an employee you would be? If your boss was like, Nah, you can’t see the birth of your kid? Like,
Dan Spencer 24:12
no, sorry we gotta have you cover the shift.
Brady Speth 24:14
You know, like, I think about that a lot when it comes to like, Hey, you got shit to do? Like, I don’t care if it’s small. It’s the birth of your kid.
Dan Spencer 24:21
Brady Speth 24:22
it’s probably important to you, if you’re talking to me about it,
Dan Spencer 24:23
Brady Speth 24:24
You know, you’re talking to one of the year boss or one of the other managers about it like, and I’ve always That one’s always stuck with me cuz I just remember that thought my head. I was like,
Dan Spencer 24:31
I’ve kind of had the reverse
have set that tone for
Brady Speth 25:02
for other people out there
Dan Spencer 25:03
or other people to, you know, kind of
Brady Speth 25:04
that a given
Dan Spencer 25:05
Brady Speth 25:05
you get to go with your wife.
Dan Spencer 25:06
Yeah, yeah, you should be there with her in case she gets bad. Yeah, you know, I mean like kind of thing. And so it just astonishes me that especially in government where, you know, certain types of people. They just don’t know if it registers with them like, do you know what the effects are? Just
Brady Speth 25:24
Dan Spencer 25:24
You know, and the amount of damage if you did that in your business right now and one person left. You know, a meeting with you we out into the floor and said, God Brady. Won’t let me go with my wife to her mammogram. Yeah, meeting and potential cancer and stuff. That just destroyed your floor.
Brady Speth 25:43
Dan Spencer 25:44
Where’s your moral compass.
As a person?
Brady Speth 25:47
Dan Spencer 25:51
Yeah, stay away from now. That’s bad juju.
Brady Speth 25:54
Yeah, that was just always stuck with me. Like, man, it’s just the thought process behind that boggles my mind. So yeah.
Dan Spencer 26:01
So managing people. Yeah, this is something I’m just starting to dive into that. So the next podcast I do with you in a year?
Brady Speth 26:06
Dan Spencer 26:08
Have some fun stories. Probably.
Brady Speth 26:09
Dan Spencer 26:10
what I did wrong.
Brady Speth 26:12
Love it. Um, let’s dive into the name. So you kind of alluded to it a little bit. So
Dan Spencer 26:16
Brady Speth 26:16
filthy pirate coffee. I think it has a little to do with your work ethic. And
Dan Spencer 26:19
yeah, so it’s like a three fold. So
We’re all you know, cut up and glass and you know, and afterwards, the team was like, that was the most pirate shit I’ve ever seen in my life.
And, um, you know, I kind of wanted to that was kind of towards the end of my SWAT career. So I kind of wanted to end, you know, just having one last hura.
Man, I figured you know what, this guy if he has a bomb, if he doesn’t, who cares, I got him, you know? Yeah. One I thought, you know, the team doesn’t need to deal with this. If he does have a bomb. I’ll go for it. Yeah, it’ll be fun. I didn’t realize as we know, in the backdrop until the last second, you know, and I’m 230 pounds at that point.
I say we we do coffee, the way we want to do it like a real pirate. Like if mainstream coffees over here, I’m over there. There’s no crema or anything like that in our in our name. It’s just not
Brady Speth 28:34
Dan Spencer 28:34
I’m not taking away from those businesses. I’m just saying that’s not what we do.
Brady Speth 28:39
Dan Spencer 28:39
You know, I hoist my flag, I do what I want. I say where I want.
And I don’t really care if you don’t like guns on my mugs and T shirts
Brady Speth 28:47
then don’t buy em
Dan Spencer 28:47
don’t come in the store. And you know, and I’ve actually had a couple people see it. And I they never said anything. They turned around and walked out. A couple days ago, I had someone say, well, you shouldn’t have that kind of stuff in today’s day and age, which was interesting, because her husband actually bought a freedom gun, coffee t shirt. And he’s like, actually, you should right now. And so I was listening to them to go back and forth. And she said, Well, I’m going to go outside in protest and I’m not going to be part of this. And she went outside the store and um, you know, and I didn’t say anything because again, your in retail and I just, you know, thought to myself, again, I’m gonna I’m not going to change what I’m doing. Yeah, because someone doesn’t like guns. You know, it’s just that’s fine.
Brady Speth 29:27
Yeah, you know, that’s their prerogative,
Dan Spencer 29:31
we’re seeing a lot. Maybe, maybe you have a different opinion, but you’re seeing a lot of these businesses or groups or organizations change who they are morally, internally how they’re geared. Because someone or somebodies on one side are offended or worried. Right, and I go kid, yeah, there’s some things that are way off the deep end, right can, you know stay away from I don’t get into politics, who I voted for in our business. That’s nobody’s business, and I’ll
for business stay true to that moral compass. Even if I lost that customer for that day, I still have my pride in my ethos behind that, you know, so But yeah, it’s interesting the development of the name and how it came along. And it’s just got a cool story. And it just stayed that you know, it’s fun. It’s ironic because for filthy pirate coffee, we have super clean coffee is not you know, it’s rare, you know, which makes it you know, part of it that’s low acidic, but yeah, excessive 110%. You know, my daughter says, You’re either zero or 100 miles an hour, there’s no in between, you know, and that’s what you get with me. And that’s the way I’ve been I call it the linebacker curse.
Brady Speth 30:55
Dan Spencer 30:55
just being a football linebacker is just, those dudes are animals and not wired, right? But they get the job done when you need them most. Right? When the game is on the line, and
kind of a obscure way to get to the point
Brady Speth 31:15
Dan Spencer 31:16
That’s kind of me in a nutshell. That’s kind of what we stand for. What we what we believe in as a company, our partners, we stay true and loyal to them. The ones that, you know, like you if when I was nothing but a, you know, a canopy booth on the side of the road, you know, I mean, and, and I don’t say nothing in that context, but I just didn’t have much you know, we had a small inventory, we had small amount of stuff. But
you know, that pirate ship is full of people that have weathered the storm, you know, if you will, and kind of grown with us, but
Brady Speth 31:49
I drink my cold brew every morning. So there’s that Yeah, yeah. I love
the no and and kind of what he’s alluding to a little bit we, I guess, since we didn’t have ShotShow this year. 2019 I guess we in our booth, we had all filled up our coffee and, and Dan stepped up and took care of us for most caffeinated, most of Shotshow to keep it
Dan Spencer 32:10
I’d love for us to get I think the next shot show when life is back. Yeah, yes.
Brady Speth 32:15
Dan Spencer 32:15
You know, when life is back, man, it’s gonna be awesome for you guys, it’s gonna be awesome for us, I hope to be there again, for you, we’ll have more more array of coffee for for your consumers that come to see your booth. And so that’s, that’s really cool to just, and you know, kind of on that topic with growth, and maybe you can kind of feel the same way. Sometimes you just got to leap man.
Brady Speth 32:37
Dan Spencer 32:38
you just got to go for it. You know, and when you when you reached out, and when Calley reached out to us, and she was like, hey,
our coffee source fell through, can you guys step up? Didn’t even hesitate. I had no idea what I was getting into, like, I need, you know, X, Y and Z. And I’ve been like, but you got to make it happen, then. I mean, you got to make it happen win loose or draw. Those were big moments. That’s one big one that stood stood out in my mind. Not just because of my coffee was at SHOT Show. It was because it was something I needed to do as a business owner. take that leap.
Brady Speth 33:13
Dan Spencer 33:14
build that confidence and understand the challenges that come with that too, you know, so
that, that I’ve always appreciated that you gave me an opportunity for that. So
Brady Speth 33:24
thanks. Appreciate it. Thanks for coming through. We need to win win.
So here’s how I question have for. So everybody, what a number one or number two behind tea. Everybody drinks coffee in the world.
Dan Spencer 33:35
Brady Speth 33:36
Dan Spencer 33:36
Brady Speth 33:36
No one knows about coffee.
Dan Spencer 33:38
Brady Speth 33:39
Right. Honestly, I think the vast majority of people chug their cup or two a day
Dan Spencer 33:43
Brady Speth 33:43
And go about their day and educate a little on coffee. So how do you have I mean, go from layman’s terms. How do you source it? How do you roast it? How do you look you say low acidic, like arrows and stuff like that kind of just educate us a little bit?
Dan Spencer 33:56
Sure. So, um, with with coffee, it’s basically it’s a roasted product. So it’s cooked. It’s it’s people think it’s a bean. It’s actually a cherry in its source. It grows mostly around the equator. That’s where it’s at. So when people ask me, where do you grow your beans? It’s not in my backyard.
not in Tucson Arizona, yeah.
It’s it’s, you know, equator stuff. And so you have robusto and you have Arabic or Arabic. And you know, there’s 14 different ways to say Yeah. robusto is going to be generally on the Africa side of the world. And it’s going to be higher acidity, it’s going to be also higher caffeine a little bit different. Central South America is where you get most of the ribbeck Arabica Arabica. And so that blend of coffees what we use because it’s lower in acidity, and it’s also more for importation purposes. It’s closer, it’s easier and there’s more bulk of it. Brazil is going to be one of the top volume suppliers. Okay for us, we handpick our farms that we deal with. We don’t buy from wholesalers. We’re the big boys in big gals that own the big companies. And you can attach any name you want to. And that’s all wholesaler stuff, their piece and apart they, they almost have to because the volume is so high. We’re fortunate that our volume is high. But we can also stay true to single source origins and so forth. So pretty cool. All of our coffees Fairtrade ethically sourced. So you got to figure anything coming out of Central South America. Number one, it’s third world countries very poor, overrun with corruption, drug cartels and so forth. So it’s really hard to find coffee vendors if you will, that aren’t corrupt but when you do ours are certified that they’re they’re Fairtrade there’s no eight year olds picking beans for 20 hours a day and those types of things which we’re proud of that part it’s drives the cost up a little bit drives, but it’s also a cleaner way sustainable business. And so you get the coffee in air roasting in a nutshell is basically a hotbed of air between the the cherries and the the device itself versus traditional roasting The coffee is directly on the source and you get kind of like hotspots, like one bottom portion of the beam gets cooked. with air bed, the entire being gets cooked. So it’s more efficient, more thorough. There’s a few other things that drop into the region of low acidity, your water source that you use is it you know hiring calcium Tucson Water using filtered water. Whether you hot brew or cold brew coffee is a really good thing you mentioned cold brew cold brew is fantastic. Now you got to drink coffee cold, you got to be able to do that. But in Arizona, it works great. It has it’s like 850 million degrees,
Brady Speth 36:49
you know, the year,
Dan Spencer 36:50
eight months out of the years, you’re almost ready to burst into flames. But cold brew is because it’s slowly steeping in the fridge and the cold water. acidity is going to be generally lowered. Therefore caffeine is higher because the caffeine wasn’t disrupted through the cooking process. So lighter the roast, higher the caffeine, darker the roast, lower the caffeine, because I
Brady Speth 37:10
think it’s actually the opposite A lot of people think
Dan Spencer 37:11
they do. That’s one of the most other than where do I get my beans? Not in my backyard. It was give me the strongest coffee you have. And I say okay, strong isn’t boldness as strong as in caffeine. And then they’re like, same thing. And I’m like, No, it’s not. Yeah. And so now, because we have premium coffee, the caffeine levels are all automatically higher through all of our real estate than the the majority of our competitors. So which I appreciate the caffeine is always good. I’m kind of numb to it now. I actually switch gears to some tea. Yeah, to change it up. I say it’s like, you know, going from cocaine and methamphetamine it’s just changing it because I wanted to try some of our new teas that we have as well as the caffeine effect. I think in tea is a little bit different. black teas hot man, you get some really kickstarted. Yeah, I’ll get you some. I’ve actually become a huge fan of French press and either hot or cold black tea, really. So yeah, it’s been a good change up. It’s fantastic. But yeah, so caffeine levels are going to be higher with cold brew than they are hot burger. So that’s really, really, that took me about two years to get all that knowledge because I didn’t have any of it shared. But there’s so much more and there’s there’s really a ton of people out there that are just experts in coffee. And you know, there’s ratios of how much coffee to water and temperatures of the water and so forth. Dude, I just throw coffee in the thing and fire it up. And you know, I mean like old school like and I just, I like certain rows, I tend to like the darker roast a little more punch to him. So we got a really nice Italian roast in that’s I call it that that’s our our military grade coffee because that’s most of our first responders, nurses people that work later hours. They really liked that one. Got a little boldness to motor oil kind of feel to it, you know, so it’s still lowest, low acidic, so it’s really nice, but it’s got some got some punch to it. Okay, flavors are the hot thing right now. Yeah. So we launched a flavor line, bourbon pecan. That’s our man of war. That has skyrocketed in popularity, and I don’t care if you’re a hardcore biker dude. Or you know the you know, the soccer mom that comes everyone loves that one. It’s got this bacon maple syrup kind of smell flavor to it. It’s just really really good.
Brady Speth 39:38
I thought you smell good walking in.
Dan Spencer 39:39
Yeah, that’s my cologne.
Brady Speth 39:42
Bacon maple syrup.
Dan Spencer 39:44
So that’s been fun. And you know what’s kind of I was so you learn it as a business. You know, I could the cold brew. That was my first experience of Nah, we’re not doing that.
Brady Speth 39:52
Dan Spencer 39:52
my roasters, like, try this and I’m like, it’s cold. I don’t drink cold cups. She’s like, it’s not for you, idiots for
Brady Speth 39:57
for your customers
Dan Spencer 39:59
in Alright, first of all, I like you. Second of all, I drank the cold brew, and I’m like, this is a, this is amazing. And I don’t even like cold coffee. And so anyway, as a business owner, you have to be open minded and willing to try stuff. And even if it cost you a little bit of money, and it went nowhere, right? Who would have known when I was pushed against she’s, uh, you know, saying, hey, this dude tried these fake flavored lines. There’s a whole world of people that want the flavored lines. And I’m like, Okay, I’ll try it. And, you know, actually physically try the coffee. And I think, okay, it’s good. I like that. I’m not a flavor guy. I don’t like that in my coffee. But this is pretty good. And immediately that took off. And so we went from the bourbon pecan, pumpkin spice, French vanilla, Irish cream hazelnut, horchata. Were chopped is a big one right now for us. Because obviously, it’s got that regional, you know, thing, but it’s got the cinnamon. My daughter’s like, This tastes like snickerdoodle coffee. All right. So what’s cool about the oils are all natural. And it’s infused in the beans during the roasting process at the right temperature after the roast. So it’s not syrups that we add to the hot brew. And so it’s staying true to what we are doing as a company with that low acidity, clean coffee. But it gives you that little dessert coffee for those that want that latte or whatever that kind of thing is. And so a whole nother dynamic. We brought the teas and brought the flavored coffees in and you know, expanded our regular coffee line. And we’re just kind of rocking with it now. It’s like whatever I wake up and decide, like, I want churro flavored coffee. That’s the one I’m working on now. Right? And so it’s like, Okay, let’s do this, you know. And so, you know, there’s one oil that I’m working with my wife thinks I’m crazy. It’s jelly doughnut. And so I’m doing some research on this with other companies. I’m like, jelly donut is super popular. Like who would have thought? Yeah, so I’ll probably screw up the first batch I make. But that’s all part of the process. Oh, my God. Terrible. So yeah, it’s just a cool, fun experience. With that,
Brady Speth 42:02
I think you hit on something right there that I learned that was pretty early to was without making it for me. I grew up hunting, I grew up. I didn’t use red dots. I didn’t use some of our products that are bestsellers now. It’s not me like, right, you know, I’m not selling to myself, I’m selling to what people want. Yeah, if people want jelly doughnut, that’s part of being in business. You know, like, if your customers what they want, where that’s something we learned very early on is like, let’s take feedback, right? Tell us what you like, tell us what you don’t like, actually. And then tell us what you like. And that’s helped us a ton. Because if I were just build my own, like, I wouldn’t be very original, you would get the 1 hunting scope that I like, and
Dan Spencer 42:40
that whenever I get a batch made, the very first thing I do is I give it to the closest people I know. I’m here try this coffee. And don’t be afraid to hurt my feelings. Yeah, brutally honest. And that’s, it’s super, super important. The other thing I have done since we’ve gotten our store and I kind of did it at the markets that we were working was I people watch. Yeah, like crazy. It’s so interesting. And retail to see how people maneuver through a store and look at things and what catches their attention the reasons why right? And it changed the dynamics of how we display things. And where it’s at in the store. You know, there’s some things that I still constantly so I watch people come in that store because I want to see what do they want? What did you come in here for you know, and everything is a challenge because we’re not a cafe. So we don’t do all the mixed drinks it’s more like a wine tasting kind of a bevmo for common if you will where you come in and so we want to custom fit you to a coffee if you come in to buy a car do you want the red Corvette the blue Corvette you know and so on and so forth and so I just people watch like crazy and I’ll ask them you know hey look, I saw you stop over in that corner of the store what caught your attention and most people are pretty honest and tell you why saw that label and it’s just she’s cute though. You know will a pirate check on the you know, the label or whatever. And so it’s just interesting what catches people’s attention. here’s a here’s a good one. We nicknamed well the name of the coffee is gunports like the cannon sticking out the side of a ship for the French Vanilla people multiple times a day come in and go whatever that one is because it says gun poured on the airport of the coffee. Yeah, they don’t even know what the flavor is. Like. You know so they’ll try it so just another cue of how people react to things and why they do what they do and I some things I can’t figure out but a lot of that is you’re right it’s not about you you aside right you know, you know you want quality so you have the quality control the to a level
Brady Speth 44:46
right yeah you know that when it comes to specifics that people want
Dan Spencer 44:49
jelly donuts coffee
Brady Speth 44:52
what they want that’s what they’re getting, yeah, as long as it’s to the same standards that you can
Dan Spencer 44:56
stay within their you know, your got your lane and you know, in Just keep rocking it. Yeah.
Brady Speth 45:01
So what’s next? You said maybe some more retail locations.
Dan Spencer 45:07
I’m gonna crack me in the head. But that’s okay. Honestly, my goal in the next five years, me mentally drawn this out is a few things. I’m staying really local right now, okay, I don’t have a problem of doing website orders and sending it we send all over the country. But really my my my heart and soul is in Tucson. Tucson has been really good to us. during times of COVID. Being veteran owned, family operated and local and everything about us as original people. I get people in the store all the time, they’re like, I don’t want to buy this large liberal Corporation coffee on every corner is coffee, but I want to try something new here, your local your local. So East Side store, another retail store so that we can cover more geographic area, I’d really like to pop up some small drive thru stands and actually dive into the cafe side where we can get good coffee in your hand on the way to work right now. Yeah, so there for us tapping into the market of coffee users that don’t brew at home, right. That’s where we want to head next coffee truck coffee stands. And it’s fairly easy to do, in the sense of setting it up outfitting it, you know, getting that running. Now that I’ve learned the majority of my lessons, you know, I think I could do it. Now it’s just getting the staffing, getting the logistical side behind it. You know, and I think probably the next couple years, that’s what we’re gonna be, you’ll be able to find our product all over the city and then into Phoenix, you know, and start moving our weight that way.
Brady Speth 46:43
She shouldn’t crack your head too hard. That’s
Dan Spencer 46:45
like it. That’s she does. She’s, she’s very smart. But she you know, she has to rein back the 1,000% every now and again. And so and rightfully so. But yeah, it’s it’s we and I want to partner with more folks, you know, yeah. I don’t know about big box stores and all that kind of stuff. You know, right now, for me, I’m enjoying this part where just put coffee in the mom and pop stores and you know, that kind of, you know, a lot of consumer based, you know, type things but big box, I don’t know, not my jam at the moment. Just lots of craziness and madness. Yeah, I mean, you know, cuz I mean, that’s, that’s a big question of what you guys do. And so when that time comes, I will definitely be picking your brain. Okay. It was, you know, I just learned the UPC side of stuff. Yeah, that was a big venture for me to like, learn how to do all that. But so
Brady Speth 47:39
I love it. It’s ever changing. And as long as you’re ready and willing to for the challenge. That’s the cool part. And it’s so fun. Like, no matter what the stress is, no matter what the workload is like, I wake up wanting to go to work. Yeah, none of those other careers. Nothing in my past life was I like hell yeah, let’s go to work today. We’re on like, Sunday night. I’m like, isn’t Monday morning yet? Like, right, let’s do this. Yeah, you know, and I come in here on a Monday morning, and I think most of the guys here hate me, because I’m like, hell yeah. It’s Monday morning. You know, and I mentioned you there’s a bunch of well caffeinated. But how I get here. Yeah. So yeah, as long as it’s you’re having fun with it. And it’s a new challenge, and you wake up every day wanting to kill it, then the sky’s the limit, you know, so,
Dan Spencer 48:23
yeah, and the thing is, and I say this, and I might have said this to you, it’s just like, you win or lose on you. Yeah, it’s there really is. I mean, there’s nobody else’s fault. You know, it’s not like I’m working at the police department, I can be pissed at the chief and this and that, or I’m a Marine Corps and I can be mad at the general. It’s on you, man. You’re the chief and Assad where this ship goes, for the most part. So you wake up, you make it right, you find ways to, you know, gears always turning, am I doing what’s, you know, what we need to for success. And, and the I think the other part too, is I’ve had to learn this the hard way the last year is measure success, even if it’s small, right? You know what I mean? Don’t be looking for that big homerun hit, if you’re going to be swinging at the plate all the time, if that’s what you’re Yeah, you know, sometimes mind drive down. Third is good, man. Right? It’s good. And today, another one tomorrow and the next day. And as long as you’re consistent. Yeah, you’re going in a good direction. So that’s been a it’s been a challenge of a pill. Yes, I want the big homerun. Yeah. You know, the 400 footer right out the back of the park. And you know, but and those come in surprises. Yeah. Usually all of a sudden, you’re like, boom, where did that come from? Right. Oh, and so but
Brady Speth 49:36
it’s, it’s because of the base. And something that we always kind of joke with ourselves into is something that we would have taken the day off and rest of the day often caught drinking two years ago, happens by 8am on a Tuesday and you’re like, Okay, cool. What’s next and you’re like, wait a minute. Let’s stop. Remember when we used to get stupid excited when that happened? Once a month, and now what happens every hour? Let’s still remember that that’s Yes, we’re ways down the road from that. But let’s still celebrate those victories sometimes, you know, what was cool two years ago isn’t is not really a huge victory to now. But it’s still a victory, it’s still that progression of growth and you know, you need to keep striving to get bigger and better, but don’t forget how you got that
Dan Spencer 50:20
100% I don’t get too big for your britches. You know, there are some companies, both you and I know that they’re a little too big for their britches. And you always remember being on the side of the road by in a canopy, right? You know, having people test your coffee like that will always stick I tell my kids all the time, because we have a store now we don’t do events because it COVID Yeah, and all that. And we were God right up till last year, this time, we were doing eight events a weekend. Yeah, I had five sales reps out, plus my whole wife and kids family were all out. And I say, remember those, remember unloading and loading drug remember brewing coffee at 3am in the morning to be ready for a 6am event, freezing your tail off. And it was like 36 degrees out, you know, and said, remember that because this thing is built on that you know what I mean? And never be too big for your britches for you as a family as a company or for the people that you connect with. Right, you know what I mean? And so for me, our lane our moral compass, is is that that babies right in the center of that, you know, retiring early or than I wanted to and hoping that this thing was going to be able to pay the light bill, you know, and that kind of thing. And that’s right in the center of that compass. You know, you have those moments where you really kind of appreciate those small wins, if you will, and always remember those.
Brady Speth 51:46
I love it. Um, let’s wrap it up there until Until next time, we won’t wait another year.
Dan Spencer 51:50
Yeah, I want to Yeah, cuz I’m gonna definitely want to get my East
shop before the
Brady Speth 51:56
grand opening. Real quick, tell everybody where to find filter pirate. Best way to order best way to contact questions our website,
Dan Spencer 52:04
www dot filthy pirate dot coffee and can find you can order online. We have free shipping over orders over 60 we deliver in Tucson, our stores at Latoya and Orange Grove and the Lee Lee’s Asian market Plaza. For those that are local come on by we usually brew up at eight or 10 different coffees a day so you can try them all out fine. We got different sizes, different coffees,
Brady Speth 52:28
sign up for the monthly so it just shows up at your door
Dan Spencer 52:30
save some money, get it dropped at your door. Go on with your day and stay caffeinated.
Brady Speth 52:36
Perfect. Yeah, so
what we’d like to finish with I’m gonna pull up my little cheat sheet here. It puts you on the spot
Dan Spencer 52:42
right on I love these put you
Brady Speth 52:43
on the spot here just some fun to end the show every time. I can’t wait to get a compilation of all these answers because love I love when people come up with so just kind of five rapid fire whatever comes to your mind. first answer whether it’s stupid or crass or whatever.
Dan Spencer 52:59
So here we go.
Brady Speth 53:02
If you had one superpower, what would it be?
Dan Spencer 53:05
X ray vision.
Brady Speth 53:06
I’m not even gonna ask why. No. We’ll move on to the next one. Normally, I say beer if you could have coffee with one person past present future who would it be? anyone in the world? Any? Anybody?
Dan Spencer 53:19
Brady Speth 53:20
Dan Spencer 53:20
Brady Speth 53:20
Why I don’y normally ask why but
Dan Spencer 53:21
That dude was so out there. There was so out there but so chill. Yeah, I would want to tap into that brain for five minutes. Nice.
Brady Speth 53:28
I like it. Ah, I’ll add I’m amending these for you. If you had to eat one food or drink for the rest of your life. What would it be?
Dan Spencer 53:40
One food pizza one drink. bourbon.
Brady Speth 53:43
Got it. pizza and bourbon.
Dan Spencer 53:45
Yeah, I’m gonna stay right grounded.
Brady Speth 53:48
What would the title of your biography be?
Dan Spencer 53:51
Brady Speth 53:55
If you guys have to see his eyes later. I had you a million dollars right here right now. What’s the first thing you go out and buy?
Dan Spencer 54:05
I’m gonna buy my wife a new car.
Brady Speth 54:06
Nice. And then an east side location.
Dan Spencer 54:10
To drive to the east side location.
Brady Speth 54:13
I love it. Dan, thank you for your time. I appreciate it. I love seeing the success. So
Dan Spencer 54:18
thank you, man.
Brady Speth 54:18
Thanks for being there for us and always stepping up whenever we need.
Dan Spencer 54:22
Thank you. My pleasure and always, always loyalty. You guys are Riton awesome products.
Brady Speth 54:27
Thank you. I appreciate it. Thanks for coming on. And
please stay tuned for the next one.
Unknown Speaker 54:38
Thank you for listening to the Riton Podcast. Please like, subscribe and review. For more information on Riton Optics visit us at ritonoptics.com that’s r i t o n optics.com