Marketing Manager Riton Optics

Tony Tarantino Promoted to Director of Marketing

February 1, 2021 by Emily Phillippi


Tucson, AZ (01 February 2021)- Riton Optics is pleased to announce the promotion of Tony Tarantino to the position of Director of Marketing.

Tarantino has been with Riton for nearly two years and has over twenty years in the firearms industry, including extensive experience in retail and law enforcement sales, supply chain and indoor range operations.

Tarantino commented, “It’s an exciting time for Riton Optics. I look forward to growing with such a professional team of goal-oriented individuals.”

According to John Picsione, the Senior Vice President of Sales of Riton Optics “During Tony’s short time at Riton, he has been instrumental to the team. I’m confident that his experience and work ethic, blended with his fun, social personality will support the continued growth of the department and the company as a whole.”

As Riton Optics continues to push boundaries, there is no doubt that the company will continue its pace as the fastest growing optics company in the industry.

About Riton

Founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit