Riton Optics is focused on maintaining high margins for our Authorized Resellers (“Resellers”). In recognition of the investment in time and resources required for our high-quality Resellers to provide the level of product knowledge expected from our customers, Riton Optics is committed to enforcing policies which allow our Resellers to maintain high profit margins through the sale of our products. Riton Optics has an established Minimum Advertised Price (MAP) Policy that Resellers must follow for the advertising and marketing of Riton Optics products. All Riton Optics Resellers must agree to the terms and conditions of the following MAP Policy.
MAP pricing for all Riton Optics products can be found on your current price list. All advertised prices must be at or above MAP for all Riton Optics products. Resellers are not required to list prices in advertising; however, if a price is listed in an advertisement it must be at or above MAP.
Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.
From time to time, Riton Optics may permit Resellers to advertise MAP Products at prices lower than the MAP price. In such events, Riton Optics reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
Riton Optics may issue revised price lists at its sole discretion, and Reseller must update its pricing within 30 days of receipt of any revised price list.
All payment terms will be approved by Riton Optics. All invoices are to be paid in full and on time. Accounts not paid within 30 days of stated invoice terms are subject to a 10% finance charge.
Failure to Comply with the Reseller Policies
At the sole discretion of Riton Optics, failure to comply with Reseller Policies, intentional and/or repeated failure to abide, may result in the immediate loss of Reseller status and your ability to purchase all Riton Optics products both direct, as well as, through distribution.
Riton Optics places great value on the efforts of all Resellers to represent our products and support their customers. Our MAP policy is intended to encourage competition for the sale of Riton Optics products in a manner that is consistent with the long-term interests of our customers. We are sure that you share our commitment to customer satisfaction and as such, we ask that you acknowledge by signing this confirmation agreement.
Thank you for your attention to this matter, and your continued support of Riton Optics products.
Confirmation and Acknowledgement
By submitting this Dealer Application, you are indicating that you are an authorized representative of the reseller and that you have read and are agreeing to the policy and its details enclosed in this document.