THIS IS PRIMAL

Make Your Season Count

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THIS IS PRIMAL

Hunting isn’t something you do, it’s core to who you are

Built for Any Hunt. Ready for Every Shot.

The best laid plans rarely come together like we’d hope. We’re fighting the elements, the land, and ends of evolution, hardwiring our quarry to survive. Make sure your optics are up to the challenge.

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Hunter wearing camo walking up a hill with a rifle

top down drone shot of a hunter wearing orange near a river

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Hunter in the snow aiming with Primal optic

BUILT FOR THE HUNT THIS IS PRIMAL

PRIMAL SERIES VIDEO

Hunting isn’t something you do, it’s core to who you are. The lengths we go in pursuit of game and success might be crazy to some. But for those precious few who understand the satisfaction of a completed hunt, there’s no other way to live.

FEATURED PRIMAL OPTICS

ALL HUNTING OPTICS

$749.99

3 Primal 3-15×44 LW

LIGHTWEIGHT AND FEATURE HEAVY. The 3 Primal 3-15×44 LW (lightweight) gives hunters who need a lightweight scope, but can’t compromise on features a viable option for that backcountry rifle. With a 30mm tube, you don’t have to worry about sacrificing durability in your quest to keep weight down, and when...

SHOP 5 Primal 2-12×44 IR

3-15

Magnification

30mm

Tube Diameter

44mm

Objective Lens Diameter

SFP

Focal Plane

3.54in

Eye Relief

1.28lbs

Weight

$849.99

5 Primal 2-12×44 IR

RELIABILITY WITHOUT COMPROMISE. The 5 Primal 2-12×44 IR, stands as the pinnacle of performance for the hunter who demands reliability without compromise. A wildly adaptable 6X optical system allows for quick target acquisition on 2X for when game ends up in your lap, going all the way to 12X to...

SHOP 5 Primal 2-12×44 IR

2-12

Magnification

30mm

Tube Diameter

44mm

Objective Lens Diameter

SFP

Focal Plane

3.54in

Eye Relief

1.69lbs

Weight

PRIMAL STORIES

Tips, tricks, successes, failures, and lessons learned along the way. These are stories from hunters, for hunters.

Crow Hunting: The Hunt You Need to Consider

There’s a good chance you’ve never considered crow hunting. In reality, crows are one of the most intelligent animals you can hunt. The crow is a bird that...

Rifle aiming at crows landing in a snowy corn field

Unlocking Precision and Affordability: Riton Optics 3 Primal

“Riton Optics has been producing and selling affordable optics for several years. The American optics market has consistently grown over the last decade, and economical brands have aggressively...