Riton Optics Nominated as Optics Manufacturer of the Year Finalist

October 19, 2020 by Calley Carpenter


Tucson, AZ (19 October 2020) Riton Optics has been nominated as a finalist for the 2020 Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW). As one of five companies nominated, Riton shares the category with Holosun, Leupold, Sig Sauer and Trijicon.

NASGW was incorporated in 1954 and currently acts as the organizer and sponsor of one of the industry’s most well-known shows, the NASGW Annual Meeting/Expo Event. This show provides educational, marketing and communications opportunities for hunting and shooting sports wholesalers, manufacturers and sales professionals.

Each year, NASGW awards the top optics, accessory, ammunition, and firearms manufacturers who best demonstrate a commitment to the two-step distribution process, and who provide outstanding value and service. Their comprehensive assessment strategy of manufacturer performance provides a more balanced appraisal that truly recognizes the best of the best. The nominations are made by wholesaler members that evaluate the performance of manufacturers on four key criteria: 1) distribution policy, 2) marketing, sales, and promotion, 3) logistics and operations, and 4) NASGW and industry support.

The comprehensive, performance-based process is precisely what landed Riton Optics on the finalist list as the Optics Manufacturer of the Year. Riton’s focus on service, quality and value goes above and beyond for not only the consumer but also the company’s dealer and distributor partnerships.

Riton Optics the Senior Vice President of Sales John Picsione, stated the following: “To be nominated by our industry peers is incredible validation of our team’s hard work, and as a newer company nominated in this respected group, I am pleased that this further highlights our commitment to providing the best value and service in the optics industry.”

As the industry continues to see the quality, service and value that Riton provides in all of their products, there is no doubt that the company will continue to grow at a record pace.

About Riton Optics

Founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.