USA Assembled Riflescope

Riton Announces New Patrioptic Series, Assembled in the United States

October 22, 2020 by Wernich Kay in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (23 October 2020) Riton Optics is proud to announce the first release of the new Patrioptic series of products.

As the World’s only Military and Law Enforcement Veteran Owned optics company, Riton has made their mark in the industry by providing quality, value and service superior to market competitors. In their mission to provide best-in-class products and service, Riton’s core focus is always on the customer, including customer product testing and customer influenced product development.

The Founder and CEO of Riton Optics, Brady Speth, stated the following: “It has always been a goal of ours to bring manufacturing to the United States, and the Patrioptic line is our first step in that direction.”

The Patrioptic series features the high-quality components and Riton HD/ED glass that consumers have come to expect in Riton’s product line.

 

The Riton Patrioptic 1-8×28 is a limited edition scope and the first release of the U.S. assembled line.  This scope features the First Focal Plane, illuminated CM1 reticle with daylight bright green illumination to ease eye strain. As a tactical riflescope, the Riton Patrioptic 1-8×28 is perfect for close quarters combat, while also offering the ability to accurately engage targets and range estimate once the magnification is increased. The optic also features an integrated, removable throw lever, and is adorned with a special American flag engraving on the turret cap.

As Riton embarks on this journey to produce U.S. assembled products they are eager to continue the process of developing high quality optics for their customers and are excited for the future.

About Riton Optics

Riton Optic’s the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics Nominated as Optics Manufacturer of the Year Finalist

October 19, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (19 October 2020) Riton Optics has been nominated as a finalist for the 2020 Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW). As one of five companies nominated, Riton shares the category with Holosun, Leupold, Sig Sauer and Trijicon.

NASGW was incorporated in 1954 and currently acts as the organizer and sponsor of one of the industry’s most well-known shows, the NASGW Annual Meeting/Expo Event. This show provides educational, marketing and communications opportunities for hunting and shooting sports wholesalers, manufacturers and sales professionals.

Each year, NASGW awards the top optics, accessory, ammunition, and firearms manufacturers who best demonstrate a commitment to the two-step distribution process, and who provide outstanding value and service. Their comprehensive assessment strategy of manufacturer performance provides a more balanced appraisal that truly recognizes the best of the best. The nominations are made by wholesaler members that evaluate the performance of manufacturers on four key criteria: 1) distribution policy, 2) marketing, sales, and promotion, 3) logistics and operations, and 4) NASGW and industry support.

The comprehensive, performance-based process is precisely what landed Riton Optics on the finalist list as the Optics Manufacturer of the Year. Riton’s focus on service, quality and value goes above and beyond for not only the consumer but also the company’s dealer and distributor partnerships.

Riton Optics Founder and CEO, Brady Speth, stated the following: “To be nominated by our industry peers is incredible validation of our team’s hard work, and as a newer company nominated in this respected group, I am pleased that this further highlights our commitment to providing the best value and service in the optics industry.”

As the industry continues to see the quality, service and value that Riton provides in all of their products, there is no doubt that the company will continue to grow at a record pace.

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

Riton Optics Now Available At The Marine Corps and The Coast Guard Exchanges

October 8, 2020 by Calley Carpenter in News Stories

 

FOR IMMEDIATE RELEASE

Riton Optics Now Available At The Marine Corps and The Coast Guard Exchanges

Tucson, AZ (8 October 2020) Marine and Coast Guard members, as well as their families and other eligible patrons are now able purchase their favorite Riton Optics products at the Marine Corps Exchange and the Coast Guard Exchange.

The Marine Corps Exchange and the Coast Guard Exchange have long provided full-line retail stores offering the latest in everyday consumables for active military members, retirees and their families. Both Exchanges provide service members with access to affordable items they need. Beyond cuisine and household items, the Exchanges also carry sporting products, such as hunting and shooting equipment.

Law Enforcement and Military Veteran, Brady Speth, and his wife, Carrie Speth, formed Riton Optics in 2013 with a goal to bring quality, affordability and superior service to the optics industry. Riton’s product line features high quality optics for every application and budget.

For Veteran-owned company, Riton Optics, the arrangement with these two Military Exchanges is a particularly exciting arrangement.

Riton Optics Founder and CEO Brady Speth stated, “Since the beginning of Riton, our core focus has been to provide high quality products at the best possible value to all consumers, especially those who serve. Providing products to our Nation’s past and present servicemen and women through these Exchanges is an honor for us.”

With shooting and hunting enthusiasts throughout the Military branches, the demand for high quality, best value products are at an all-time high in this space, and Riton is proud to now offer products through both of these Exchanges.

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

 

Riton Sponsorship Announcement

That Hunting Girl

Riton Announces Sponsorship of That Hunting Girl With Amanda Lynn Mayhew

August 7, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (6 August 2020) Riton is excited to announce their sponsorship of the popular TV show “That Hunting Girl” hosted by well-known Canadian outdoor personality, Amanda Lynn Mayhew.

Since 2017, Amanda Lynn Mayhew has been keeping fans intrigued with her outdoor adventures via her business Just Hunt which includes her TV Series, THAT Hunting Girl™.  Raised hunting and fishing in Northern Ontario, Amanda Lynn is no stranger to the industry, with over 100K social media followers and her show airing in 9.7 million homes currently. In addition, Amanda Lynn was the recipient of the 2019  Hunting Ambassador of the Year at the Golden Bullet Award and nominated for Woman of the Year in the Health and Wellness Category three consecutive times for her efforts in charitable work raising awareness for health issues in the Kitchener-Waterloo area.

 

“We chose to work with Amanda Lynn because she is genuinely passionate about the lifestyle we all live at Riton Optics.”—Calley Carpenter, Riton Optics Director of Marketing

Much like Amanda Lynn and the Just Hunt brand, Riton Optics is a company built on a strong foundation of living the outdoor sporting lifestyle with a focus on family, celebration of the outdoors, and the heritage of hunting as well as shooting sports. The company is run like a small family and everyone that is associated with Riton has a passion for the outdoors and the lifestyle that goes with it. Amanda Lynn’s Just Hunt brand breeds empowerment and positive inspiration, which emulates the core values at Riton making this a great partnership.

That Hunting Girl and Riton Optics can be viewed on the Sportsman Channel Canada – Monday 7:30 pm EST  Tuesday 11:00 am EST Wednesday 12:00 am EST Friday 5:00 am EST  Saturday 6:30 pm EST.

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Sponsorship Announcement

Trigger Time TV

Riton Announces Sponsorship of Trigger Time TV

August 7, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE 

Tucson, AZ (5 August 2020) Riton Optics is now the new sponsor of Trigger Time TV featured on the largest outdoor network in the world, The Pursuit Channel.

Trigger Time TV is a television show that brings together firearms professionals from across to provide the highest level of firearms training and information to firearms enthusiasts across the country. With an all-star roster of firearms professionals, including Tatiana Whitlock and John Lovell, Trigger Time TV appeals to shooting professionals, as well as novice shooters.

Through their eleven season run, they show has featured many hosts, each sharing their knowledge with the audience. This rotation of talent keeps the show fresh and allows new talent to showcase their skills. Their diverse casting pulls from law enforcement, military, and leaders in their respected industries.

The show strives to showcase a variety of shooting personalities, while entertaining audiences with dynamic techniques, providing real world safety and training practices, and educating viewers on proper handling. Trigger Time TV also strives to introduce new shooters to a plethora of equipment and also offer advanced tips for high level marksmen.

 

“We are excited to partner with the incredibly talented Military and Law Enforcement hosts of Trigger Time TV. With end-user education as one of Riton’s core focuses, Trigger Time TV makes high level instruction accessible for all types of shooters.”—Calley Carpenter, Riton Optics Director of Marketing

Each of these instructors will be utilizing Riton product to further the performance of their weapon systems and instruct users on the function of each optic.  Riton will also have a premier segment to discuss specific optics within the show.

 

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

Riton Optics 2020 Veterans Hunt

July 10, 2020 by Wernich Kay in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (10 July 2020)- As the World’s only Military and Law Enforcement Veteran Owned optics company, Riton is focused on giving back to the Military Veteran community. Beyond their industry leading Veteran discount, the company also finds it important to connect with Military Veterans through experiences such as hunting and shooting.

Brady Speth, Riton’s Veteran Founder and CEO stated, “Serving in the Military provides a deep sense of camaraderie. I have found one of the best alternatives is hunting with a good group of people- sharing stories, laughing around camp, and working hard to have a successful hunt.”

The Riton Optics 2020 Veteran’s Hunt will provide one deserving Veteran with a once-in-a-lifetime Barbary Sheep hunt, along with additional hunt opportunities and a prize package. From September 28th through October 2nd of 2020, the nominated Veteran will be joined by Riton Optics Veteran Founder and CEO, Brady Speth, Military Arms Channel Veteran Founder and Host, Tim Harmsen, and Hero Hunt’s Veteran Founder, Joe Towers for this amazing experience at the Flying W Ranch in Sierra Blanca, Texas.

In addition to an all expenses paid Barbary Sheep hunt, the nominated Veteran will also have an opportunity to experience a Coyote Helicopter hunt and win a prize packaging including Riton Optics, a Cerakoted 6.5 PRC Mossberg Patriot/Predator, Hanwag hunting boots, a First Lite camo set and more.

 

Beyond the experience of the camaraderie through this hunting journey, the nominated Veteran will also be a part of a documented piece for Riton Optics, Military Arms Channel and Hero Hunt.

According to Calley Carpenter, Riton’s Director of Marketing, “We are excited to be able to work with some great Veteran partners and provide this opportunity to a deserving Veteran who can become a part of the Riton family through this experience. This is absolutely the best part about what we do.”

Visit ritonoptics.com/veterans-hunt/ to enter or to nominate a well-deserving Veteran.

 

About Riton Optics
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

Riton Optics Announces Partnership with Bangers as Top-Tier Distributor

June 4, 2020 by Jon Boersma in News Stories

Tucson, AZ (4 June 2020) – Riton Optics, a Veteran-owned company based in Tucson, Arizona continues
their remarkable growth with the recent inclusion of product at the top-tier distributor, Bangers.
Since their inception in 1986, Bangers has rapidly grown into one of the nation;s largest distributors of
hunting and shooting products. Bangers recognizes that the shooting sports industry survival and
success is based on the independent stocking dealer. Thus, the company has long focused on supplying
quality products to industry-committed, independent dealers.

Riton’s Vice President of Sales, John Piscione stated, “Riton and Bangers share a common passion of
supporting the shooting sports industry. The partnership is a natural fit that will allow dealers more
access to the Riton product that customers are demanding.”

Much like Riton Optics, Bangers also places a high emphasis on customer service. Each Bangers
customer benefits from their substantial experience in the industry, both at the retail and the distributor
level. With a combined 100 years retail sales experience, the Bangers staff understands and empathizes
with the challenges of the retailers, in addition to providing a thorough understanding of the product.
With a common spirit of industry support and service, this strategic partnership between Riton Optics
and Bangers will provide dealers, and customers alike, more accessibility to the Riton products they
need and want.

For more information about Bangers, visit www.bangersusa.com or call 1-800-226-4377.

_______________________

About Riton
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the
premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every
price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and
always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson,
Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns.
For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

The All New

X3 Tactix MPRD

Riton Optics Announces New Product Release, X3 Tactix MPRD

May 6, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (6 May 2020)- Veteran owned optics company, Riton Optics, is proud to announce the release of their new pistol red dot optic, the X3 Tactix MPRD.

As a variation from their 2019 released X3 Tactix PRD, this smaller frame micro pistol dot was engineered and tested at the Riton headquarters in Tucson, AZ. True to their core values, Riton’s X3 Tactix MPRD was created as a high-quality product that can withstand the most rugged applications, while also providing the highest level of functionality and absolute best value.

In contrast to many pistol red dots on the market that are made from polymers, the X3 Tactix MPRD is made from 6061 aircraft grade aluminum and has fully multi-coated, HD glass lenses for optimal clarity and long-lasting performance. It is also waterproof fog proof and shockproof up to 1500Gs.

With a Shield RMSc footprint, the X3 Tactix MPRD features an ultra-precise 3 MOA dot, 10 levels of red illumination, and an auto shut off after twelve hours. Utilizing one CR2032 battery, this red dot has an approximate battery life of 50,000 hours.

 

 

Riton’s Director of Sales, Todd Neice explained, “The new X3 Tactix MPRD is a great addition to our current line of high-quality, best value optics. The addition further diversifies the Riton line and provides our customers with more options to suit their needs.”

The X3 Tactix MPRD retails at an industry’s best value of $299.99 and is backed by the company’s unbeatable, unlimited lifetime warranty: The Riton Promise Warranty, which includes no proof of purchase, no registration and rapid new product replacement.

The X3 Tactix MPRD is available now for preorder and will begin shipping in June.

About Riton Optics
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

Riton Partners with Pat McNamara for COVID Discussion, Giveaway

April 20, 2020 by Jon Boersma in News Stories

Riton Partners with Pat McNamara for COVID Discussion, Giveaway

Riton Optics partners with training and tactical expert, Pat McNamara of TMACs Inc. to discuss preparedness and helping others through this COVID pandemic. 

McNamara has 22 years of Special Operations experience, 13 of which were in 1st SFOD-D. After working in the premier special missions unit, he became an impeccable marksman, shooting with accurate, lethal results and tactical effectiveness. 

His military experience quickly taught him that there is more to tactical marksmanship than merely squeezing the trigger. Utilizing his years of experience, McNamara developed a training methodology that is safe, effective and combat relevant and encourages a continuous thought process. McNamara has trained tactical applications of shooting to people of all levels of marksmanship, from varsity level soldiers and police officers to civilians with little to no time behind the trigger.

In addition, McNamara had gained an impressive following through his social media mantra of “Basic Dude Stuff”. McNamara shares his workouts, training and lighthearted kindness with followers, while encouraging them to be prepared, trained, fit and healthy.  

The video, also featuring Riton Optics CEO, Brady Speth, and Business Development Manager, Jerimiah Alexander, is featured on Instagram and Facebook. The video also directs viewers to the Riton Optics Be Prepared and Show Support Giveaway. The giveaway running until Wednesday, April 22nd includes Riton’s top-of-the-line X7 Conquer 4-32×56 riflescope and three Riton X1 Tactix RRD red dots.

To view the video and to participate in the Riton Optics giveaway go to our Instagram or Facebook for more details.  

About Riton Optics
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

Riton Announces Kendall Jones as Newest Ambassador

April 20, 2020 by Jon Boersma in News Stories

Riton Optics is excited to announce Kendall Jones as their newest Brand Ambassador.

Kendall Jones is a Texas raised, hard-working, small town girl with a love for the outdoors and helping others. She’s a former college cheerleader and a dedicated Texas Tech Alumni. In 2014, Kendall became one of the most bullied teenagers in the world with a viral response to the social media posting of her hunting adventures. Today, Kendall has been able to use her notoriety to bring awareness to conservation and responsible hunting.

Kendall loves being outdoors. At an early age, her father would let her tag along on his hunts, and it wasn’t long before she developed a passion for hunting, as well. They hunted locally as well as
internationally. At the age of 14, she became the youngest hunter to harvest the “African Big 5”, which consists of the Leopard, Lion, Cape Buffalo, Rhinoceros, and Elephant. By 21, she had completed the “Dangerous 7”, adding a Hippopotamus and Crocodile to the list.

Regarding Jones joining Riton, Calley Carpenter, Director of Marketing stated, “We’re excited to have Kendall join the Riton team of Ambassadors. Beyond being a strong advocate for the outdoors and conservation, Kendall has a vibrant personality that fits well with our Riton team.” Kendall will be featuring the Riton Primal line of optics in her adventurous outings, as she continues to
hunt all over the world.

About Riton
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics
with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first.
Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all
returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

Riton Partners with TheManSpot for Social Distancing Fun, Giveaway

April 6, 2020 by Jon Boersma in News Stories

Tucson, AZ (3 April 2020) Riton Optics partnered with social media influencer and face of TheManSpot, Vaughn NeVille to talk about social distancing during this coronavirus pandemic. 

Through the banter, NeVille and Jerimiah Alexander, Business Development Manager of Riton Optics, engage in a fun and playful tone discussing the coronavirus. From a zombie takedown to a dramatic plug of the optics, the skit is a light hearted approach to the difficult situation the world is facing. 

According to Calley Carpenter, Director of Marketing for Riton Optics, “We are a company that believes the playful side of who we are as people and what we do as a company, can really help put a smile on people’s faces, especially in difficult times.”

The skit posted on Instagram and Facebook also directs people to the Riton Optics Social Distancing Giveaway: a giveaway to help ease the struggle of isolation. The giveaway features Riton’s X5 Primal 10×42 HD Binoculars, the Mantis X10 training system, the Conflicted boardgame featuring TheManSpot, a Hulu gift card and a Chipotle gift card. 

Carpenter went on to state, “We’re facing this epidemic with so much appreciation for those fighting on the front lines, and offer those a helping hand wherever we can. Whether it’s helping a new gun owner find resources for education, taking a call to chat and ease the bordem of social isolation or putting some fun content out to make people laugh, the Riton team is here.”   

To view the skit and to participate in the Riton Optics Social Distancing Giveaway go to @ritonoptics on instagram or @ritonusa on Facebook for more details.  

About Riton Optics
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.

Tactical Gear Distributors Announced As New Riton Distributors

January 31, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, AZ (1 February 20) Riton is excited to announce Tactical Gear Distributors as the newest distributor of Riton products.

Tactical Gear Distributors is the leading wholesaler of performance firearms and tactical gear for Military, Law Enforcement and Shooting Sports Retailers. The company was founded by a retired Marine officer with the intent of offering better performing products to his fellow Marines in the exchange stores. Product performance is extremely important to their retailer’s customers. Their merchandising approach includes the Better and Best products that professionals and active product users require.

“Tactical Gear Distributors ensures fast and accurate delivery to your store. Whether you need weekly stock replenishment, special orders of unique products or are working on a large bid, we can meet your needs. TGD salespeople are trained to ensure that you are competitive within your market.” For more information about the company and product offering, visit http://www.tacticalgeardistributors.com or call 1-866-529-5575.

The agreement is particularly exciting in its timing as Riton Optics just introduced a new line of optics complete with proprietary, high-performance reticles and enhanced features – all at the industry’s best value. The new line has been touted as the industry’s new, better way to buy optics, breaking from the normal confusion of abstract product designations with an intuitive buying guide. Of specific interest to TGD customers will be Riton’s Tactix Series which features red dots and low power variable riflescopes to fulfill tactical applications. The Tactix Series is optimal for short range shooting and tactical weapons platforms, providing high performance, compact optics.

“We are proud to partner with a fellow Veteran-Owned company that believes in the same core values of service and quality.” — John Piscione, Riton Optics VP of Sales.

 About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

 

Conquer the Distance with Riton Optics

January 16, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, Arizona (January 16, 2020)- All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value. The new line has been touted as the industry’s new, better way to buy optics, breaking from the normal confusion of abstract product designations with an intuitive buying guide.

The Riton Optics Application Series designates optics by their most common usage. The application designator provides consumers with an easy way to match their needs with the correct optic, as each optic in the series is designed for the specific application from the features to the reticles.

The Riton Optics Conquer Series, specifically, is for those shooters seeking ultimate precision to conquer any distance or competition. With maximum magnifications ranging from 15 to 32 power, the Conquer optics are meant for PRECISION LONG DISTANCE shooting.

The reticles in the Conquer Series were designed with ample references points for ranging and measuring targets, while also allowing for quick follow up shots. Complete with integrated throw levers and Riton Zero Stop turrets, the Conquer series of optics also features Riton HD and HD/ED glass ensuring optimal clarity.

From Jerimiah Alexander, Business Development Manager at Riton Optics, “I have always found so much excitement in sending a projectile 1, 2 or 3 miles down range to hear that DING, and I thought that feeling couldn’t be beat. Then my wife and children shot their first mile, and I realized my excitement was even greater watching them. At Riton, we designed the Conquer line so anyone can experience that feeling and conquer the distance.”

Riton Optics offers Conquer Series riflescopes in their price-conscious X1 line all the way up to their high-end X7 line, allowing for the opportunity to reach out and conquer the distance regardless of budget.

The Conquer Series currently includes the following riflescopes:

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

Media Contact:
Tony Tarantino
Marketing Manager
Riton Optics
ttarantino@ritonoptics.com
ritonoptics.com
1-855-397-4866 ext. 813

Introducing the Riton Optics all new 2020 Primal Series

January 14, 2020 by Calley Carpenter in News Stories

FOR IMMEDIATE RELEASE

Tucson, Arizona (January 14, 2020)- All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value. The new line has been touted as the industry’s new, better way to buy optics, breaking from the normal confusion of abstract product designations with an intuitive buying guide.

As the World’s only Military and Law Enforcement Veteran Owned optics company, Riton Optics foundation was largely rooted in the tactical market. While their foundation began in the tactical realm, the founder of Riton discovered his true beginning in the outdoors as a young hunter.

Brady Speth, Founder and CEO remembers, “Growing up in a family of seven, we hunted to put food on the table and to sustain us. One of our fundamental goals at Riton has been to put quality optics in front of those who love the great sport and tradition of hunting, as well as those that live the same lifestyle that my family did.”

The all new Riton Optics Primal Series of optics is just that: a blend of high quality, affordable optics focused specifically on the needs of the hunter. The Riton Optics Primal Series includes a full line of HUNTING optics. From high performance riflescopes to magnesium alloy binoculars, the Primal Series of optics have been designed and built to meet all the demands of the hunter.

The Primal Series riflescopes include features such as capped, zero resettable turrets to ensure the end user will not lose zero in the field or on the move. Enhanced, low light coatings provide a clear picture in dawn and dusk hours, while integrated throw levers for quick adjustments. The reticles within the Primal Series riflescopes are designed for optimal field of view, while still providing indicators for hold overs and wind.

Every optic in the Primal Series is purged and sealed ensuring variation in temperature and environmental stressors will not affect the optic. These rugged built optics are 100% shockproof, waterproof and fog proof for a lifetime of optimal performance.

New for 2020, the Primal Series includes the following optics:

For more information on the Riton Optics Primal Series or the other new series for 2020, please see ritonoptics.com.

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com

Contact:
Tony Tarantino
Marketing Manager
Riton Optics
ttarantino@ritonoptics.com
ritonoptics.com
1-855-397-4866 ext. 813

 

 

See the Difference with Riton Optics at SHOT Show 2020

January 14, 2020 by Calley Carpenter in News Stories

Riton Optics invites each 2020 SHOT Show attendee to stop by booth #428 and SEE THE DIFFERENCE. In addition to a showcase of the all new Riton Optics product line, the company is also hosting a series of interactive and social events in their booth.   

According to Calley Carpenter, Director of Marketing for Riton Optics, “At Riton, we focus our shows on connecting with people. It’s one of the best parts about what we do because we get to talk to people about their experiences, hear their feedback and share our passion.”

CHECK OUT THE NEW LINE

Riton will be showcasing their entire new line of optics, including the newly released Primal Series, Conquer Series and Tactix Series. Attendees are invited to come check out the new optics, ask questions and meet the Riton Optics team.

STOP BY FOR COFFEE AND HAVE A CHAT WITH US 

In addition to seeing the new optics line, attendees are welcome to stop by for a cup of hot coffee provided by Filthy Pirate coffee company, a Military and Law Enforcement Veteran Owned coffee company based in Riton’s hometown of Tucson, Arizona.

MEET LEROY PETRY, US ARMY VETERAN & MEDAL OF HONOR RECIPIENT

On Wednesday, January 22nd from 1:00pm to 2:00pm the Riton team is honored to have Retired United States Army Veteran and Medal of Honor Recipient, Leroy Petry, in the booth. Petry received the Military’s highest decoration for his service and incredible actions in Afghanistan in 2008.

RITON TIME FOR BEER WITH THE SKILLSET CREW

Riton Optics is also hosting the “Riton Time for Beer” happy hour on Wednesday and Thursday from 4:00pm to 5:30pm. The Riton team will be joined by the Skillset crew during Wednesday’s happy hour. Attendees are encouraged to stop by, get a Riton cup, have a beer and share  a story.

About Riton Optics
Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit ritonoptics.com.
Contact:
Tony Tarantino
Marketing Manager
Riton Optics
ttarantino@ritonoptics.com
ritonoptics.com
1-855-397-4866 ext. 813