Hicks Distributor Partnership

Riton Optics Adds Hicks Inc. as Product Distributor

June 21, 2021 by Emily Phillippi


Tucson, AZ (21 June 2021) Riton Optics is eager to announce Hicks Inc. as the newest distributor of Riton Optics products.

Hicks Inc is a family-owned business that is over 100 years old. Located in Luverne, Alabama, Hicks is the number one national wholesale distributor of fishing, hunting, marine, archery and other outdoor products.

Chris Johnson a Buyer at Hicks Inc. says “Riton is a optics company that produces high quality Scopes, red dots, and binoculars. We are excited to be partnering with Riton and look forward to placing these optics in our dealers stores in the near future.”

“Hicks Inc. and Riton are both family-owned businesses which makes this partnership very special” Riton Optics Vice President of Sales, John Piscione said, “As one of the top distributors in this industry, we are excited to expand our product line to more dealers across the country.”

As Riton continues into the second half of 2021, Riton is excited to continue its unpresented growth as they strive to grow and support their wholesale business.

About Riton Optics 

Founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit www.ritonoptics.com