Riton Optics Announces Calley Carpenter as the Director of Marketing.

March 5, 2018 by Calley Carpenter in News Stories

In the face of it’s unprecedented growth in the already crowded optics marketplace, Riton Optics has been scouring the industry in search of key personnel to build their team. With a focus on values, outdoors and support for first responders and military personnel, Riton found the perfect fit with their new Director of Marketing addition, Calley Carpenter.

As a young child Calley was introduced to shooting through the NRA youth shooting programs where she shot competitively for several years. Her love for the outdoors extended to hunting, hiking, camping and archery as she grew older. “Some of the greatest memories that I have with my dad are of us hunting together. Those are memories that I will never forget.”

In addition to growing up as an outdoorswoman and an avid 2A supporter, Calley came from a long line of family owned businesses that supported first responder and military personnel through the manufacture of firearms and defense articles. Calley stated that it was important to transition to a business that operates with the highest set of values and support for service personnel because of her unrelenting passion for those who serve. As the wife to a local police officer, she also knows all too well the joys and pains of being an LE wife. “I am so proud of my husband and those that serve with him. “I am excited to be a part of a team that so strongly believes in supporting law enforcement.”

Beyond a great fit in personality and values, Calley also brings to the team a wide breadth of experience and knowledge. Having worked in the 2A industry as the General Manager and Director of Operations for Abrams Airborne Manufacturing, Inc. and VLTOR Weapon Systems, Calley also held the primary responsibility for marketing for the family of businesses, including Milkor USA, Inc., SkyRider Coffee Shop and Tucson Aeroservice Center. In addition, she has acted as a consultant for other companies in the areas of sales, marketing and event planning. Calley holds a Bachelor’s degree in Communications, as well as her dual Master’s degree in Business Administration and Leadership.

When asked about her new position and what customers can expect to see, Calley responded with the following:

“Riton is already a great organization. From their amazing customer service to their lifetime, “no questions asked” warranty, they are providing people with superior products at a competitive price. Most importantly, they are there for the customer; not just to get the sale but as support after the purchase. Going forward we will just be expanding on this foundation. Our marketing efforts will be focused on EARNING your business and your trust. We want to get to know you and let you get to know the Riton team.”

Riton is thrilled to have Calley as a new addition to the team, and they are confident that she will be bringing new tools to enhance the customer experience.

We encourage you to contact the Riton team at 855-39-RITON or visit their website at ritonoptics.com

Riton Optics Announces Jimmy Gibson as Sales Representative for TOLA Territory

February 20, 2018 by Calley Carpenter in News Stories

RITON Optics, an American Veteran-owned optics company that has stormed onto the US tactical, long range and hunting market, announces that Jimmy Gibson will represent RITON in the states of Texas, Oklahoma, Louisiana and Arkansas.
RITON hired Jimmy because firearms and shootting is “in his blood.” You see, Jimmy’s family has been involved in the firearms industry since he was a small child. As a matter of fact, Jimmy, literally “grew up on a gun range” in Texas that his family still owns and operates. As a youth, Jimmy developed a passion for competitive shotgun shooting and still competes to this day. As Jimmy got older, he became more involved with the management and continuous development of gun ranges in Texas and Arizona. Today, Jimmy teaches several firearms courses and holds instructor certifications in several different shooting disciplines.

RITON is happy to have him.

A relative newcomer to the optics world, if you haven’t checked out RITON optics, you owe it to yourself to visit ritonoptics.com to learn why they claim the BEST VALUE at EVERY PRICE POINT. Companies that have quality products also have great warranties.

RITON’s Replacement Warranty:
If, at any time, your Riton product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.
Not “repair.”
There are no “warranty cards” or “online forms” or “receipts” necessary. Simply send your optic and contact information to RITON, and they’ll send you another.

Please join the RITON team in welcoming Andrew to the RITON family!

Have questions on RITON Optics or want explore putting them in YOUR product mix? Give them a call at 1-855-39-RITON

RITON Optics Opens Application Window For Pro Staff, Influencer Team Members

February 6, 2018 by Calley Carpenter in News Stories

RITON Optics, A US Based, Military and Law-enforcement, Veteran-Owned Company, is seeking pro staff and influencer team members NATIONWIDE. Interested Parties can learn about and apply at the RITON Optics Media Website. Application period ends 3-15-2018.

What does it mean to be a RITON “Pro Staff” member?

To RITON, it means you’re a “member of the family”

The RITON team is a close-knit group. They know that whatever they do and wherever they go, their deeds and actions reflect upon not only the company, but each one of the employees and members of the pro team.

RITON Pro Staff Members need to be PASSIONATE about what they do.
They are DRIVEN to design, build and sell what they truly believe to be the best optics on the planet.

If you want to join the RITON team, you need to believe that, too.

Who are the RITON Pro Staff?

They’re shooters. Hunters. Outdoorsmen and Women. They are normal folks just like you. They are Moms, Dads, Brothers and Sisters. Some are first responders. Some are military and former military. They are writers and authors, hosts of YouTube channels and radio shows, “good-ole-boys” and girls and red-white-and-blue-blooded AMERICANS that believe we live in the greatest country on earth, are proud of our heroes in uniform and non, and believe that great optics don’t have to cost an arm and a leg.

Most importantly, the RITON Pro Staff are the face of the company to dealers, customers, and to millions of people on television, radio, digital, and social media and need to be and perform at the highest level of professionalism.

If you want to join one of the best, fastest- growing companies in the optics space, click HERE to drop them a line and let them know WHY- but make sure you do it before March 15th!!